TV to Get the Biggest Share as Fast Feeder's CMO Says Brand Needs to Stay 'Front and Center' in Tough Times
By Emily Bryson York
Published: April 17, 2009
CHICAGO (AdAge.com) -- As many marketers cut back in the downturn, Burger King is just beginning to turn up the heat. The burger baron plans to ratchet up spending by double digits for its fiscal year beginning this August -- and TV will be the biggest beneficiary.
Burger King estimates its push, combined with declining media costs, will raise its media impressions an impressive 20% to 25%.
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