No 10 Grand to Blow? Read on for Tips to Enjoy the Festival on the Cheap
AdAge By Laurel Wentz Published: April 06, 2009
NEW YORK (AdAge.com) -- This year, much of the lavish hospitality and laissez-faire attitude toward expense accounts that made the Cannes Lions festival so much fun will be gone -- along with a couple of the biggest agency parties. So here are Ad Age's 10 tips for enjoying the festival if you still want to go but don't have $10,000 to spend (yes, that's what some agency networks used to budget per person for the week).