Wednesday, December 30, 2009

Conde Nast Boosts Ad Rates 2.5% Instead of Its Usual 5% Hike


Conde Nast is also reportedly more willing to negotiate and make concessions on certain things at the moment, media buyers say (via Adweek). However, the publisher refuses to bargain on full-page bleeds. A bleed surcharge of 15% is included on the publisher’s rate cards, and buyers who want nonbleed rates must request them. In fact, with the “disguise” of including bleed charges in the regular rate for the first time, buyers could potentially believe that Conde Nast’s rates have jumped 17.5%, points out Mike McHale, founder and chief media officer for Cleverworks.

The publisher generally asks for the highest rate hikes; most publishers have sought 2% to 3% increases in recent years.

In 2009, Conde Nast slashed budgets by about 25% across the board, and shuttered six magazines, including Gourmet, Modern Bride, Elegant Bride, and Cookie. Ad pages for the company’s monthlies slipped by nearly a third in 2009. The magazines that took the worst hits included Architectural Digest (ad pages down 49.9%), W (down 46%), Conde Nast Traveler (down 41.1%), and Details and Wired (both down about 39%).

The company has worked to strengthen its appeal to advertisers by offering customized ad campaigns across its titles.

Conde Nast is also part of a consortium of magazine publishers who are banding together to create a digital storefront for magazines. Conde Nast, Hearst, Meredith, News Corp and Time plan to work together to create a storefront to sell editions of their magazines that readers can access via e-reader and other digital devices. The goal of the venture is “to develop open standards for a new digital storefront and related technology that will allow consumers to enjoy their favorite media content on portable digital devices,” according to the companies.

In related news, the company’s Fairchild Publications is reportedly working on a new men’s wear publication, according to FishbowlNY. The news comes a year after the company folded men’s wear trade publication DNR and its sister pub Menswear into WWD.

Monday, December 28, 2009

Taxi travel in Shanghai made easier


SHANGHAI: When you next visit Shanghai, it may be easier to communicate to the taxi drivers there.

That's because a new device will allow commuters to pick their destination, and it will "speak" to the drivers accordingly.

Taking a taxi in Shanghai can sometimes be a challenge, especially if you don't speak the language.

To make things easy, a new system will be installed in taxis, and all a commuter needs to do is to just pick an icon on the device, choose your destination and let the machine do the talking.

The brain behind the system is Touchmedia, an advertising company that develops digital media for the advertising industry in China.

CLICK HERE FOR THE ENTIRE STORY

For information on interactive touch screen advertising in Taxis in Vancouver contact:Moving Media Group
sales@movingmediagroup.com
604.998.8879

10 Marketing Predictions for 2010



BY FC Expert Blogger David Lavenda

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

The current holiday lull is the perfect opportunity to present my marketing predictions for next year, so here goes:CLICK HERE

Monday, December 21, 2009

Charlize Theron : Dior J'Adore Perfume TV Commercial



Mitch Drew
mitchdrewmedia@gmail.com

Pepsi not advertising in Super Bowl next year


MILWAUKEE — Pepsi will not advertise its drinks in next year's Super Bowl on CBS, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.

Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.
CLICK HERE FOR THE ENTIRE ARTICLE

Mitch Drew
mitchdrewmedia@gmail.com

Monday, December 07, 2009

‘Outside’ Magazine Nabs TV Network


The publisher of Outside magazine, Mariah Media, plans to take a minority stake in Resort Sports Network, a channel that is watched in vacation and resort communities, and will rename the channel Outside Television Network.

The channel currently is seen in 110 resort spots including Aspen, Key West, Myrtle Beach, Lake Tahoe and Park City, has an estimated 1.9 million subscribers, and reaches 61 million viewers annually, according to the companies.

The Outside Television Network will debut on June 1, 2010.

CLICK HERE for the full story at MediaBuyerPlanner.com

Friday, December 04, 2009

Creating a Business Blog

Creating a Business Blog

Posted using ShareThis

Some Dallas Editors Will Report to Ad Sales


Some editors at The Dallas Morning News have started reporting directly to executives outside the newsroom who oversee advertising sales, under a restructuring that overturns longstanding traditions in American newspapers aimed at shielding news judgments from business concerns.

A memo sent to employees on Wednesday explains the creation of new positions with the title of general manager, each responsible for ad sales in particular parts of the paper. “In the sports and entertainment segments, the senior news editors will report directly to the G.M. while retaining a strong reporting relationship to the editor and managing editor,” the memo said.

CLICK HERE for the article from The New York Times

Thursday, December 03, 2009

Digital OOH to Soar 13% through 2013


MediaBuyerPlanner.com

A new report from BIA/Kelsey has confirmed what everyone in the industry already seems to know: digital out-of-home (DOOH) spending will skyrocket in coming years.

The medium is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, by far outdistancing traditional out-of-home’s 1.4% growth (which will grow from $4.4 billion to $4.6 billion).

Growth of DOOH - which is made up of digital billboards and place-based digital networks - will be driven as the buying process becomes more integrated, making it easier for advertisers to purchase DOOH and reach scale.

Currently, billboards account for 66% of all out-of-home revenues.

ZenithOptimedia’s latest projection forecasts that outdoor, along with TV and cinema, will return to positive growth in 2010

Mitch Drew
mitchdrewmedia@gmail.com

Wednesday, December 02, 2009

This Just In: The Boob-Tube, Not YouTube, Is Transforming the World

TV growth has been especially driven by the expansion of satellite and digital cable TV, and with that the number of channels and choices.


Consumers and businesses, voters and politicians, and readers and writers today are caught up in the social media wave. There is no escaping the magnetic pull the Web, and sites like Facebook, YouTube and Twitter have over our everyday existence. We continue to hear about the diminishing importance and relevance of traditional media channels--namely TV, radio and print. There is sort of an air of inevitability about it all. Old media will give way to new and the World will be better, more peaceful and prosperous for it.


CLICK HERE to view the article at FastCompany.com

Monday, November 30, 2009

'Ambush marketers' fuel Olympic ad concerns

Marketing turf wars sparking debate over the rights of official Winter Games sponsors.



Stepping onto the turf of the official Olympics sponsor Panasonic Corp., Sony has wrapped transit vehicles in Vancouver and Toronto with ads for its Bravia television that play up Sony's financial support of speed skater Cindy Klassen. Yesterday, while two Coca-Cola promotional vehicles rolled through Churchill, Man., blaring the soft drink's newest jingle to all who came out for the Olympic torch relay, its rival was also at work.

CLICK HERE to read the article at The Globe and Mail

Marketers, Agencies Start to Consider More Ad Spending


Advertiser Optimism Report: All Media, Not Just Digital, Could Benefit

NEW YORK (AdAge.com) -- Whether the arrows on the chart indicating upward movement turn out to just be a slight bump off the bottom of the market or the start of a long and constant climb, marketers and agencies, according to Advertiser Perceptions' latest Advertiser Optimism Report for Fall 2009, are feeling more optimistic about increasing ad spending in all media. And yes, that even includes local newspapers and magazines.


The study, which surveyed more than 1,500 marketer and agency media decision makers between September and October of this year, found that, among these groups, overall optimism as it relates to ad spending over the next 12 months is improving. And, according to the study, it's not just the new flashy media like digital and mobile that the industry is amped about as more traditional outlets start to generate some, albeit slight, positive momentum.

CLICK HERE for the entire story from AdAge.com

Friday, November 27, 2009

MITCH TV keywords this month for " My Name is Ram"


It seems like a ton of people want to know who the announcer is on the new Dodge Ram TV commercials. It's the number one search item for MITCH TV this week. Here (in order) is what people are looking for:

Mitch Drew
MITCH TV
mitchdrewmedia@gmail.com

KEYWORD SEARCHS (85% Google, 10% Yahoo and 5% Bing)

ram truck voice
voice of dodge's i am ram
who is the voice on the my name is ram tv ad
stan richards voice over dodge
stan richards on i am ram commercials
commercial ram truck narrator
new ram tv ad
voice tv ram commercial
my name is ram voice over
voiceover ram truck commercial
ram tank is full name of narrator
narrator i am ram comercial
who is i am ram voiceover
who does the i am ram truck commercial
new ram commercial narrator voice
my name is ram & my tank is full & narrator
stan richards dodge ram

CLICK HERE for the story

Jeep Takes over Times Square Digital Faces during T-Day Parade

Jeep will be taking over Times Square on Thanksgiving, featuring videos on the digital billboards on the NASDAQ and Reuters buildings.

Banners and videos will flaunt the new Jeep tagline, “i live. i ride. i am. Jeep,” according to the Digital Billboard Expo. The ads will run from 6am on Thanksgiving morning until 2am the next day.

The takeover is timed to coincide with the Macy’s Thanksgiving Day Parade, which is seen live by millions of people and watched on television by many millions more. The parade passes through Times Square.

The NBC broadcast of the parade has been pulling 20 million viewers annually since 1991, and has remained steady in recent years. Meanwhile, rival CBS’s parade broadcast has lost viewers over the same time period, falling to about 7 million viewers from 10 million, according to Nielsen, Daily Finance writes.

Jeep has also been focusing on New Yorkers with banners, stair wraps, posters, floor graphics and tunnel video ads (viewable from trains in Penn Station) in subway and train stations this month, MediaPost reports.

A TV campaign will also break on Thanksgiving Day, with spots airing on network and cable programming, including on CBS and NBC.

December issues of Entertainment Weekly and Sports Illustrated also contain Jeep ads.

MediaBuyerPlanner.com

Monday, November 16, 2009

Television Viewing Hits Record High, Averages Nearly 5 Hours/Day per Person

MediaBuyerPlanner
Published on November 10, 2009

U.S. television viewing has achieved an all-time high, with the average viewer watching four hours and 49 minutes a day, according to figures from Nielsen. That number includes DVR viewing.

TV viewing is up four minutes a day from last year, and up 20% from 10 years ago, Nielsen says.

American homes have more TV sets and more channels to choose from, as well as access to DVR technology, which has led to the increase in viewing hours, Reuters reports. The average household watched 8 hours and 21 minutes a day, also a record.

CLICK HERE FOR THE ENTIRE ARTICLE

Hyundai Nabs 5 Super Bowl Slots; CBS Sells 80% of Big Game - MediaBuyerPlanner

Hyundai Nabs 5 Super Bowl Slots; CBS Sells 80% of Big Game - MediaBuyerPlanner

Saturday, November 14, 2009

Leno Loses NBC 1.8M 18-49s, Ad Prices Plunge


MediaBuyerPlanner
Published on November 09, 2009

NBC’s switch from scripted series to a nightly talk show with Jay Leno in the 10pm hour has lost the network 1.82 million, or 49%, of its 18-49 viewers.

And though rival networks CBS and ABC hoped to boost viewership during that hour, the two combined have gained just 83,000 viewers in the same demo: CBS has lost 162,000 in that age group for the 10pm hour, while ABC has added 245,000 for the hour, through Nov. 1, according to Nielsen (via Bloomberg). Fox, meanwhile, which doesn’t compete in the 10pm hour, has seen overall prime time ratings jump 17% from last year, and 19% in the 18-49 demo.

The rest of the audience NBC lost seems to have scattered to cable or, perhaps, the web. But even cable is seeing a stagnation of growth in the 10pm hour, with nightly viewing by 18-49s flat or down for four out of the five nights, according to the Cabletelevision Advertising Bureau.

Across all demos, NBC lost 2.4 million, or 30%, of its total viewers in the 10pm hour; CBS and ABC added 859,000 total viewers, or more than a third of the audience NBC lost. Leno now averages 2.25 million 18-49 viewers a night, down from 4.07 million in that hour last year.

Ad rates for the show range from $48,803 (Friday nights) to $65,678 (Tuesday nights) for a :30 spot, compared to as much as $146,679 for the same hour last year, according to AdAge. The lower end of the pricing spectrum is half of what CBS has been getting for rookie drama The Good Wife, and a quarter a :30 spot during Grey’s Anatomy, writes MSNBC.

Leno’s prime time experiment could also be hurting the rest of NBC’s schedule. Take, for example, Law & Order: SVU. The show, at 10pm, was a time slot winner. This season, it’s finishing last at 9pm. And whereas last year SVU commanded $146,679 for a :30 spot, this year it’s pulling an average of $101,632.

Still, GE CFO Keith Sherin said in October that Leno’s audience is exceeding expectations. And, because of the low cost of production for the show, NBC says it will be profitable even if it sinks to a 1.5 rating in 18-49s.

Wednesday, November 11, 2009

AquaCabana Magazine


Check out this new Magazine from Las Vegas. It's called Aqua Cabana and it's promoted as one of the worlds ONLY 100% waterproof magazines.

According to the web site, the magazine is printed on C-Stone Paper made out of "80% calcium carbonate (CaCOŠ·), with a small quantity (20%) of non-toxic resin (HDPE - high density polyethylene resistane)".

No more smudges on the pages when your suncreen hits it....and the new paper is TREE FREE!

CLICK HERE TO VISIT THE AQUA CABANA MAGAZINE SITE

Mitch Drew
MITCH TV
mitchdrewmedia@gmail.com

Monday, November 09, 2009

Plenty of joy for Surrey TV station


What do you get out of the time you spend in front of your TV? Anything?

If you have to answer no, you may want to change the channel. In fact, it seems a lot of people around the Lower Mainland already have, and what they're turning to is Surrey-based Joytv 10.

"Our ratings went up 60 per cent over last year," said Bill Roberts, president and CEO of S-Vox, which owns Joytv.

CLICK HERE FOR THE ENTIRE ARTICLE AT SURREY NOW

Wednesday, November 04, 2009

New Ram Truck Spot to Air 190 Times Tonight

Diaz Unveils Work at Meeting Today, Sets Goal of 415,000 Unit Sales in 2015

By Jean Halliday
Published: November 04, 2009

DETROIT (AdAge.com) -- Chrysler Group is breaking a spot for its new Ram truck brand with an unusual saturation buy that will see the commercial run 190 times this evening alone in prime time across the major TV networks, particularly the World Series on Fox. The spot, titled "Manifesto," is the first from Richards Group, Dallas, and the voice-over sounds suspiciously like agency founder Stan Richards.



Fred Diaz, president-CEO of the automaker's newly formed Dodge Ram brand, unveiled the plan to attendees at a Chrysler meeting today, where it outlined its five-year plan. The ad's theme is "I am Ram," and it uses a montage of still photos as the narrator says things such as "I am fueled by optimism and a can-do spirit," and "I will not yield. I will not coast to a stop. My name is Ram. My tank is full."

Mr. Diaz said Ram will expand into commercial trucks, which will help the new brand boost unit sales to 415,000 by 2015, from some 280,000 next year.

Richards won the fourth-quarter work in a pitch against incumbent BBDO Detroit and others. The shop referred calls for comment on the commercial to the marketer.

Mr. Diaz said Ram will use more targeted communications in the future to reach multicultural buyers as well as small business owners and outdoor enthusiasts such as fisherman and working farmers.
~ ~ ~
Contributing: Rupal Parekh

Monday, November 02, 2009

Anne Murray tells all in the November issue of Zoomer Magazine, featuring cover photography by Bryan Adams



"Because I can still sing I think that's the time to stop, when you can
still do it."
Anne Murray, Zoomer Magazine, November 2009


TORONTO, Oct. 26 /CNW/ - In the November issue of Zoomer magazine - Canada's authority on everything important to the 45+ demographic - iconic songstress Anne Murray discusses her life, family and decision to retire from the music business after a remarkable 40-year career. Available on newsstands across Canada starting on October 26, Zoomer features cover photography of Murray by Canadian rock legend Bryan Adams.

In an interview by award-winning journalist David Livingstone, Murray exclusively tells Zoomer, "Because I can still sing I think that's the time to stop, when you can still do it. Otherwise you end up with people feeling sorry for you. There are many of my peers who are shadows of their former selves. I see it and think it's unfortunate."

Livingstone also discusses Murray's appeal and "enigmatic blend of candour and restraint," which legendary rock writer Lester Bangs ascribed to the "scientific application of that time-honoured and almost forgotten erotic technique - the holdout," in Creem magazine in 1973.

Murray appears in Zoomer upon the publication of her autobiography, All of Me, which hits bookstores on October 27 and is published by Knopf Canada. In the revealing book, the singer tells the story of her astonishing career - from her humble origins in the tragedy-plagued coal-mining town of Springhill, Nova Scotia, to her arrival on the world stage with her first gold record in 1970 and her subsequent string of top-selling hits. The book will be supported by a 14-city book tour, which will take Murray from Vancouver to Moncton, including an appearance at the International Festival of Authors in Toronto. Murray has enjoyed an unparalleled career selling 54 million records and putting more than 30 pop, 50 country and 40 adult contemporary songs on the Billboard charts. She has also earned four Grammy Awards, 24 Juno Awards, three American Music Awards, and three CMA Awards.

An excerpt from Murray's autobiography is available online at the Zoomer magazine website: CLICK HERE

For a full list of Anne Murray's book tour dates, CLICK HERE

Saturday, October 31, 2009

High-def TV luring Americans to NHL


`The future of hockey is with the 300 million who live here, not the 30 million who live in Canada.' Neal Pilson, former president of CBS Sports

High-definition television images are luring more American eyeballs to professional hockey and invigorating the NHL's prospects in the U.S., say leading sports industry experts.

"HDTV will have a greater impact on hockey than any other sport," says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. "You can follow the puck much easier (on HDTV broadcasts). The action is clearer. I think the television future of the NHL is bright."

The holy grail of professional sports – routine access to 115 million American television households– has long eluded the NHL despite efforts dating back to the infamous glowing puck of the 1990s.

While the NHL has built a national U.S. footprint that includes hockey-tepid cities across the sunbelt, major U.S. broadcast deals still haven't come.

CLICK HERE FOR THE ENTIRE ARTICLE FROM THE TORONTO STAR

Thursday, October 29, 2009

The Zoomer Show is on this weekend!




TORONTO - Canada's only trade show focused on the Baby Boomer market starts this weekend in Toronto.

What is a Zoomer?

"The population bubble that was the youth market 30 years ago is today, the market I've defined as Zoomers. They were a dominant generation then ... they remain a dominant generation today. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and their communities".

Moses Znaimer

CLICK HERE TO VISIT THE ZOOMER SHOW

Wednesday, October 28, 2009

Cashing in on Upheaval




BC Business Sept. 2009

Innovators find opportunity when the game changes.

Whole industries are being turned upside down today, but disruptive change doesn’t happen overnight; systems are entrenched, and habits built up over years don’t crumble easily. Eventually, however, change does happen, and the successful entrepreneur will pounce on the opportunity.


CLICK HERE FOR THE BC BUSINESS ARTICLE

Why buy TV commercial advertising?

Here's a great video from the Television Bureau of Advertising on why it's a great time for local business to use SPOT TV advertising.



For more information contact:

Mitch Drew
Joytv 10
604-575-4115 direct
mdrew@s-vox.com

Saturday, October 24, 2009

Harvey's Furniture launch new Frigidaire Gallery TV spots in Canucks Hockey

VANCOUVER - Harvey's Furniture & Appliances will be launching new TV creative today during the 4:00pm CBC Hockey Night in Canada broadcast of the Vancouver Canucks vs Toronto Maple Leafs game from GM Place.



Harvey's Furniture is a long term Vancouver Canucks advertiser and benefit from participating in high profile games including pre-season Canucks TV on Rogers Sportsnet, Hockey Night in Canada and the Stanley Cup Playoffs on CBC in 2007 and 2009.

"We enjoy advertising our high end brands in high end TV events like Hockey Night in Canada" said Eric Harvey. "We have a long-term reputation in BC of providing quality appliances and furniture at extremely competitive prices...and delivering this message during high profile Canucks games is consistent with our overall marketing strategy" Harvey added.

The Leafs/Canucks rivalry is well documented...and when these teams play, the regional and national audiences rank in the highest viewing level for a regular season game. Last years Toronto/Vancouver game on CBC delivered a national audience of close to 2 million viewers.

CLICK HERE to visit Harvey's Furniture & Appliances
www.harveystores.ca

CLICK HERE to visit Frigidaire Gallery
www.frigidaire.ca

For more information contact:
Dick Drew
Drew Marketing & Productions Ltd.
Vancouver, BC
www.dickdrew.com

Sunday, October 18, 2009

TV Advertising rates to increase in 2010.

As the economy rebounds, TV advertising rates are set to go up in 2010.

VANCOUVER - One doesn't need to look very far to hear about the impact the economic downturn has had on advertising and marketing budgets in North America. With marketing budgets being the first to be 'raided' in a downturn, rates for advertising are low, availability is high and advertisers have been writing their own deal over the last year.

It looks like things are going to be changing in 2010 as rates are starting to rise for broadcast and cable TV advertising. With TV viewing at an all time HIGH (most Americans spend more time watching TV than sleeping) and almost all broadcast companies needing to play a little financial catch-up, rates are surely to rise as the demand for advertising increases.

Long term contracts, sponsorships and bookings into the Fall of 2010 could be a way for advertisers to 'hedge' the increase in rates and it might be a really good time to re-examine your media budget.


CLICK HERE for an article from Western Australia today


For more information contact:

Mitch Drew
mitchdrewmedia@gmail.com

Friday, October 09, 2009

Nancy Grace battles Jon Gosselin on The Insider


via The Insider


The Insider airs in Vancouver Monday - Saturday on Joytv 10.

For more information contact:
Mitch Drew
Joytv 10
604-575-4115 direct
mdrew@s-vox.com
www.joytv.ca

'Leno' Needs More Kanye Media Moments to Keep Viewers Coming Back

NBC's Prime-time Talker Needs to Better Leverage Its Prominence on the Schedule

MINNEAPOLIS (AdAge.com) -- By now, Jay Leno must be used to being "Plan B." He wasn't NBC's original choice to take over "The Tonight Show." And based on the first three weeks of the new season -- which for the new "Jay Leno Show" plays like the tale of two seasons -- he seems to be a backup plan for many viewers as well.


CLICK HERE FOR THE ARTICLE FROM ADAGE.COM

Saturday, October 03, 2009

Joytv 10 offers a Retail Sales Stimulus Plan for the 2009 shopping season


Local TV station launches a retail focused stimulus plan to help retailers advertising the Fall, Christmas and Boxing Week

VANCOUVER - With signs showing the 2009 retail season this fall will be much stronger, the local sales department at Joytv 10 Vancouver has launched their own 'Sales Stimulus' plan.

"We wanted to create a plan that included production of a quality commercial and inclusion in top US Simulcast Programs like 20/20, 48 Hours and 60 Minutes...and we did" said Mitch Drew of the Joytv 10 Sales Department.

The advertising plan is designed to help local and non-traditional TV advertisers expose their products and services to a broad TV audience at an affordable price.

"Having two price points of $1,950 per week and $850 per week makes the package accessible to retailers with one location AND workable for retailers with multiple locations" said Drew.

The ten week plan covers a November pre-Christmas phase, a December Christmas Blitz and a Boxing Week schedule.

Drew adds "it's really all a retailer will need to do this shopping season to let the lower mainland know that they are in business and offer great products from Christmas and the Holiday Season".

Joytv 10 has been delivering value to local, regional and national advertisers since 2001 and continues to be a great way for new advertisers to experience the power of TV advertising.

For more information contact:

Mitch Drew
Joytv 10 Sales
604-575-4115 direct
mdrew@s-vox.com
www.joytv.ca

Wednesday, September 30, 2009

Yahoo Makes Ads on MLB.tv a Bit More Like TV



Startup Auditude Allows Live Insertion of Spots in Online Ad Pods

NEW YORK (AdAge.com) -- Subscribers to Major League Baseball's online service MLB.tv are getting something different this season during games: as many as four times the ads.

Yahoo has a contract to sell ads on MLB.tv through the 2010 season; as of August, it started selling a lot more ads thanks to ad-serving technology from Auditude, which allows Yahoo to sell multiple ads within commercial breaks, just like TV.

That means a more-robust advertising revenue stream for the service, which costs $130a year for all regular season games (plus an additional $9.99 for iPhone access), and is distributed through Yahoo, MLB.com, web TV service Boxee and set-top maker Roku.

CLICK HERE FOR THE ENTIRE ARTICLE

Friday, September 25, 2009

CBS programs deliver the audience to Joytv 10 Vancouver

NFL Football, The Emmy’s and Jay Leno shake up the ratings on TV as 60 Minutes stays in the Top Ten


VANCOUVER – Joytv 10 Vancouver delivered a solid week of programming as their flagship TV program held a firm ratings position in the Top Ten.

In a crazy week that started off with Sienfeld and Kanye on Leno and ended up with a ratings battle between NFL Football and The Emmy’s, 60 Minutes on Joytv 10 TV held a solid audience position in the Top Ten.

CLICK HERE FOR WEEKLY RATINGS FROM WEEK/OF SEPT 20th


60 Minutes on CBS has been a staple of Sunday night and continues to deliver a substantial audience. Seen on JoyTV 10 in Vancouver, the show recently hosted US President Barack Obama.




The Insider at The Emmy’s

In addition to a solid audience for 60 Minutes, Joytv 10’s daily entertainment program The Insider had a strong week as well with in-depth coverage of The Emmy’s before and after the event.


via The Insider

For more information contact:
Mitch Drew
mdrew@s-vox.com
604-575-4115 direct

Friday, September 18, 2009

Ikea Increases Investment in Branded Web Series

Illeana Douglas' 'Easy to Assemble' Gets Second Season, Spinoffs as Marketer Becomes Production Partner

NEW YORK (AdAge.com) -- Have branded websiodes become the new indie film studios? For actress Illeana Douglas and her celebrity friends such as Keanu Reeves and Justine Bateman, Swedish furniture store Ikea has become their latest production partner.

CLICK HERE for the entire article

Thursday, September 17, 2009

CBS Now 70% Sold out on Super Bowl

Hyundai Buys Two Spots in 2010 Game




NEW YORK (AdAge.com) -- Ad sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling approximately 70% of its inventory for the game, according to a person familiar with the situation, and Hyundai revealing that it has purchased two spots in the big-audience event.

CLICK HERE for the entire article

Wednesday, September 16, 2009

Best Price Express launches new TV creative

VANCOUVER - New TV creative for Best Price Express hit the airwaves this week on Joytv 10 and Rogers Sportnet's broadcast of the Canucks Kraft Hockeyville pre-season game in Terrace, BC.

Best Price Express is a web site that provides a service for consumers looking to buy a new car or truck.

The TV commercial is airing during The Insider, 20/20, 60 Minutes, 48 Hours, Frasier and other programs on Joytv 10. In addition, the commercial is airing during Vancouver Canucks pre-season telecasts on Rogers Sportsnet Pacific.



For more information visit:

www.BestPriceExpress.ca

Sunday, September 13, 2009

The Recession is Over - Pass it on!


VANCOUVER - One of the best indicators of how the economy is doing is consumer confidence. During a trip to a Future Shop location in Richmond BC, I was faced with what is clearly a shift in consumer confidence. The store was packed at 6:25pm and shoppers were actively engaged in buying everything from Lap Top computers to The Beatle new box sets on CD.

When I turned to a young sales clerk and asked what all this fuss was about he said 'the recession is over...people are back spending money again'.

And that's about all we need to say about that.

It's time for business to re-engage and start promoting, advertising and acting like things are getting better..because they are getting better.

The recession is over...pass it on.

Mitch

Mitch Drew
mitchdrewmedia@gmail.com

Saturday, September 12, 2009

GAME ON! Canucks on Rogers Sportsnet Monday Sept. 14th, 2009


VANCOUVER - The Vancouver Canucks are on-the-air with their first of four pre-season games on Rogers Sportnets on Monday Sept. 14th starting at 7:00pm. This special Canucks TV broadcast will be coming from the Terrace Sportsplex in Terrace BC, the winning West Coast town in last years Kraft Hockeyville Contest.

Mitch Drew
MITCH-TV
mitchdrewmedia@gmail.com

Sunday, August 30, 2009

In Recession, Media Bartering Is Back on the Rise


Many Are Turning to Trade to Gain Ad Space -- Flavored Ground Beef, Anyone?

NEW YORK (AdAge.com) -- Got some old airplanes lying around collecting dust? How about some flavored ground beef from a new burger offering that didn't go over well? Don't worry, because there are a few agencies out there that can help you trade your impaired assets for ad space.

The practice of finding a buyer for a marketer's distressed assets and trading them for media credits that are subsequently used to fund media buys is by no means new -- nor is it without stigma. But one feature of recession-era media economics has been that the barter business has gotten bigger.

CLICK HERE for the entire article from AdAge.com

Monday, August 24, 2009

Vancouver Giants TV packages almost SOLD OUT!


VANCOUVER - Joytv 10 is in the final stage of selling the final sponsorships of the Vancouver Giants Promotional package. This is the 5th year that the multi-media promotional program has been running. Sponsorship packages include dominant bridge sign placement in the main concourse of the Pacific Coliseum, TV ads on the Jumbo Screens and internal TV network, ads on JOYTV 10 and a ticket/suite package.

"our clients enjoy the look and feel of a major league sports sponsor at a fraction of the cost" said Mitch Drew, Joytv 10 Account Executive.

For more information contact:

Mitch Drew
Account Executive
Joytv 10
mdrew@s-vox.com
604-575-4115 direct

Friday, August 14, 2009

Mitch Drew’s TOP FIVE reasons you should advertise during tough times.


Why a soft economy is an opportunity to take a few rounds out of your competition and gain market share…for LESS MONEY.

Reason Number One: History shows many advertisers raid their ad budget during tough times.

History has proven that in tough times businesses tend to use their advertising budget as a slush fund. It’s an easy place to get cash that is used to fund everything from Payroll to Rent. The ad budget and the costs surrounding the advertising and marketing efforts are easy targets during tough times. They can be easily raided without any immediate negative effects.

One of America’s great advertising giants David Ogilvy had this to say:

“ I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes”.

If your competition is spending their ad budget on other purposes and NOT on advertising…you have an opportunity to move market share away from them. Let the other guy raid his budget and lose business momentum while you keep a modest yet firm foothold in the mind of the consumer.

Reason Number Two: When demand for advertising products are low…so is the price.

What if you could cut your ad budget by 50% and get the same about of advertising you did spending 100%? What if you could spend $1 and get $1.50 or $2 or even $3 worth of advertising value for the same dollar? During tough times, advertising takes a big hit and with that hit comes new and creative ways to make advertising dollars work harder. Take a look at some of the ways you can purchase advertising and bring in outside media buyers or agents to help you. Make a ‘Wish List’ of some of the TV stations, radio stations, magazines or other ad products that you’ve wanted to buy but couldn’t afford in the past and MAKE THEM AN OFFER. Demand is down…prices are low…you can make a small budget look like a medium budget and a medium budget look HUGE.

Reason Number Three: Your customers are ready to change brands now.

When the consumer is flush, they fly on the airlines they want to fly, stay in the hotels they like to stay, eat in the restaurants and so on. When the consumer is tight for cash they SHOP AROUND. Consumers are willing to say goodbye to the brands they know and love if they are going to get a better price OR better value with another brand. This means that your competitors are vulnerable to you poaching customers from them like never before (they can poach from YOU as well). Advertising your value statement, prices, offers, incentives and other reasons a consumer should switch to (or stay with) your brand is more important NOW as consumers from Detroit to West Palm Beach have been hit and need to find better deals on everything that they consume.

Reason Number Four: Things are going to get better!

We are already seeing signs that things are getting better and the economy is turning around. Most seasoned advertisers know that the discipline of advertising is not about TODAY, it’s about TOMORROW. When this market starts to lift and more advertising starts to fill the minds of consumers, your current advertising will have already made an impression and you will benefit from the investment. Advertise now when ads are cheap and build brand awareness/market share now so that when things start getting better you can stay in a ‘maintenance mode’ of advertising because you will have already gained momentum. Your competition might just wake up late and have to start spending and promoting from scratch in order to compete against you.

Reason Number Five: Advertising works in good times and bad times.

Advertising is one of the oldest forms of communication. It has been used for millions of years as a way to let people know what is available to them, at what price and at what location. It’s a simple and effective way of sending a sales force out into the world to let hundreds, thousands and millions of potential customers know that you are open for business.

Use effectively it is a ‘game changer’. It has the ability to change what we eat and where we eat it. What we drive and where we drive it. Where we go and how we get there. What we do and how we do it. Who we are and why we want to be that person.

Advertising is the foot on the accelerator that drives capitalism and without it, no product would ever move from a shelf.

Mitch Drew


Mitch Drew is the moderator of MITCH-TV. He is a lifetime advertising practitioner who lives in Vancouver, Canada and works in the TV advertising business at Joytv and VisionTV. He can be contacted at mitchdrewmedia@gmail.com

Wednesday, August 12, 2009

TV Show's Not On, but the Site Is Up


NBC's 'ChuckMeOut' Testing Whether Web Presence Can Build Audience in the Off Season
NEW YORK (AdAge.com) -- Is there a viable audience for a TV show even when that show is not on the air? NBC is testing the idea. Even though the start of the third season of "Chuck" is at least several months away, NBC has launched a new online presence for the program, ChuckMeOut.com, that is separate from a more traditional site already found at NBC.com.


CLICK HERE for the entire article at AdAge.com

MZTV Museum of Television


Moses Znaimer re-launches the MZTV Museum of Television

TORONTO - If you are interested in the history of Television, a trip to Toronto will have to include a visit to Moses Znaimer's new MZTV Museum of Television.

CLICK HERE for an online tour

Friday, August 07, 2009

20 companies that are driving innovation and changing the way we use the Internet


The Winners - 2009
1. FreshBooks
www.FreshBooks.com

Online invoicing and time-tracking service

FreshBooks landed in the number two spot last year and now climbs into first place. The company scored with the judges for innovation and use of social media: Trgovac said it continues to “go where its customers are, develop its app and reach out on social media channels.” O’Connor Clarke said, “FreshBooks continues to lead both in the implementation of its system and its approach to support and community participation.” Napier praised the site’s benchmarking facilities: “This includes a quarterly report card which tracks revenue, average invoice size and expenses, and can [compare] that data against other companies in the industry. Companies can also compare number of staff, salary, location and LinkedIn connections or software in use, which can provide valuable feedback and best practices for running a successful company.”

2. Myca Health
www.myca.com

Online communication platform linking patients and doctors

Myca Health is a platform of services, which includes Hello Health, a system that mixes “in-person office visits, text messages, e-mail and video chat.” The mix impressed Geist (“An important entry in an important area”) and O’Connor Clarke (“A superb implementation of an idea whose time has come”). Napier agreed: “The problem Myca is addressing is acute. With doctors and patients increasingly mobile, online and strapped for time, a better process is needed to provide flexible and valuable services to patients, while reducing the burden on health care professionals so they have more time to care for their patients. Myca is well-positioned to do just that. Patients familiar with consumer and corporate social networking sites will feel at home with this solution.”

3. CoveritLive
www.coveritlive.com

Real-time blogging software

“These guys are simply the best at what they do,” O’Connor Clarke said. “The UI is intuitively easy, the feature set is terrific and they’ve done an exceptional job of marketing themselves within both the obvious blogger community and, more importantly, the international mainstream media. CoveritLive is…a national treasure.” Geist said the company “sets the standard for real-time blogging and reporting,” while Trgovac said the company is “still in the early stages of its business model, but they seem to have a realistic picture of their options.”

4. Viigo
www.viigo.com

Smartphone content delivery software (news, weather, flight status, etc.)

This “exciting Canadian startup has a chance to get significant global visibility,” according to Geist. O’Connor Clarke points to the site’s use of RSS, “one of the defining Web 2.0 technologies,” and said it “bridges the gap between the desktop feed reader and the mobile world. Viigo is the most important app on my BlackBerry after e-mail, and with some of the new channels they’re adding, it’s only going to get better.”

5. Radian6
www.radian6.com

Real-time social media monitoring and analysis

Companies need “simple tools to sift through the (social media) clutter and make sense of it all,” according to Shende. And Napier put numbers to that: “Radian6 provides extensive coverage of social media sites, including more than 100 million blogs, tens of thousands of forums, more than 20,000 online mainstream news sources and more than 450 rich media sites (YouTube, Flickr, Google Video), macromedia sites (Twitter.com, friendfeed.com) and LinkedIn Answers.” The company is, according to O’Connor Clarke, “one of the very best solutions currently available for comprehensive online reputation monitoring. They offer a terrific set of tools and keep adding value with new features.” And, Napier added, the future looks bright: “Radian6 is in a favourable position to transition from early adopters in PR and advertising to more mainstream corporate customers.”

6. Filemobile
www.filemobile.com

On-demand social media content management and application development system

Trgovac called this “the company I wish I had founded. White-label social media components that other companies can use: super smart.” O’Connor Clarke called Filemobile a standout player in a crowded market because of its “breadth of solution offering, the flexibility of the UI, the quality of the analytics and the availability of functional APIs.” Napier highlighted brand management: “Filemobile’s solution enables brand management with editing tools to let customers moderate their media services and approve and deny content, so they can protect their brands while simultaneously extending themselves to find and engage customers.”

7. BoardSuite
www.boardsuite.ca

Board-level governance and compliance solution

The judges saw promise in this solution, but also challenges. “It’s a good idea but it does not answer the question of the target demographic’s (generational) reluctance to adopt new technology,” Shende said, with Geist adding, “The company may have identified a solid entry point in Web 2.0, but the challenge will be migrating bigger corporate players. The strongest opportunity is with SMEs with governance issues, but will they (ever) pay?”

Napier, however, said “BoardSuite’s go-to-market strategy sets it apart: the solution is free for SMEs and NFPs, while BoardSuite’s network of partners pay for the solution as a way to improve and streamline their own processes in dealing with these organizations and create an ecosystem of essential services for corporate boards. It’s a win-win situation.” However, she added, “the company has already established partnerships with notable organizations and it will need to continue building upon those partnerships to increase its visibility and reach in the market.”

8. NowPublic
www.nowpublic.com

Crowdsourced/participatory news gathering

A winner last year, “NowPublic continues at the forefront of the reinvention of news media,” according to O’Connor Clarke. “They continue to impress with the rate of their growth, their constant innovation and their overall leadership in defining the future of citizen media.” Napier said the company’s “scan tool, which acts as a filtering system, appears to be positioned to help readers get the information that is most valuable and relevant to them,” but Trgovac, while impressed by the company, is “still not sure how they make money.”

9. Tungle
www.tungle.com

Online scheduling software that works across companies, systems and time zones

It’s safe to say Trgovac is a fan: “I can’t deal with how great this app is. The cross-platform/cross-calendar integration is phenomenal and this solves a very real business problem in the multi-platform reality of business.” This is echoed by Napier: “Tungle has addressed a key pain point: the time-consuming process of coordinating multiple schedules with attendees inside and outside of the office. Tungle’s solution is simple to use and intuitive. The company is in a good position to partner with complementary solutions such as conferencing services, social networks and productivity tools.

Trgovac said her one worry is the business model. O’Connor Clark has an answer to that concern: “I can see this getting picked up by Microsoft or Google sometime in the next 12 months.”

10. HootSuite
www.hootsuite.com

A Twitter toolbox that manages multiple Twitter profiles

“Once again,” O’Connor Clarke said, “Canadian innovation in the social media universe blows my mind. HootSuite is one of those solutions that’s so good you don’t really realize how much you need it until you start using it.” Napier said there are “a number of applications on the market right now designed to improve the Twitter experience, which will create competition for HootSuite, but the company has an intuitive and attractive user interface that makes it easier to manage a Twitter account, and it has identified an approach to monetize Twitter by integrating AdSense.”

Trgovac (“I really adore HootSuite”) is also eyeing the revenue stream: “This is a service I would pay for, and that’s another monetization path for them.”

11. ThoughtFarmer
www.thoughtfarmer.com

Intranet software which incorporates social networking features

A winner last year, ThoughtFarmer “is still great, although they’ve got some tough competition. Still, it has a solid team, smart products and really cool marketing,” according to O’Connor Clarke. Trgovac also sees “lots of competition in the marketplace” but also calls ThoughtFarmer “one of the best social intranet applications I’ve seen, with a great interface and features.”

12. AfterCAD Online
www.aftercadonline.com

Enables viewing and publishing complex data sets over the Web

The judges felt Aftercad offered a good product but it faces stiff competition: “real potential” (Geist); “cool widget, and I can see this possibly getting picked up by Autodesk and rolled into their portfolio, but given that they already have something fairly similar in place I’m not sure how likely that is” (O’Connor Clarke); and “since there are a number of competitors serving the CAD collaboration market with SaaS-based low-priced solutions, emerging companies need to emphasize those aspects of the solution that differentiate it in the market” (Napier).

13. TeamPages
www.teampages.com

Web site creation and management service for amateur sports teams

A solid niche product and “a great tool for quickly and simply creating a space for sports teams; it’s like a community centre 2.0 for the coaches and teams to drop into anytime,” Shende said. Napier added: “TeamPage’s solution has the specific features and functions to optimize team communication. With players and coaches using the site to post pictures, message team members and plan activities, it will be essential that the site continue to provide a high level of security to protect players’ privacy.”

14. The Manufacturing Innovation Network
www.waterloomin.com

An online network built for Waterloo Region manufacturing companies

Geist said the site does a “nice job of mixing Web 2.0 with area economic promotion” and O’Connor Clarke said this is “exactly the kind of thing the read-write Web should be fostering more of. This is a terrific use of Web 2.0 tools.” Napier commented that Igloo, the company behind the site, “boasts experienced technology leaders that it can leverage to grow its visibility both in North America and abroad. Still, there are an increasing number of companies offering corporate social networks in the market that will make it difficult for vendors like Igloo to stand out from the crowd. Igloo’s pricing allows it to differentiate itself as an affordable solution, which will be particularly important.”

15. Well.ca
www.well.ca

An online health, beauty and skin care store

Well.ca generated high marks for its design and functionality, but a lack of extensive Web 2.0 features hurt it a little. O’Connor Clarke is “a fan and follower of Well.ca” but added the site is not really “a 2.0 Web solution. They’re getting there—with the addition of more commenting, rating and community features—but they’re not there yet.” Napier, however, pointed to the company’s “chat application called imWell, which enables customers to ask a live pharmacist questions through the Web site. The smart recommendation engine was designed in-house to recommend products to individual customers based on other items they are viewing or purchasing. The system leverages an interconnected hyper-graph of all its products, learns about them and builds relationships with other products.”

16. Clarity Accounting
www.clarityaccounting.com

Online accounting for small businesses and the self-employed

A solid offering, according to many judges, but not among the most innovative. Geist said Clarity operates in a “crowded space, but it’s good to see a Canadian entrant” and Trgovac said it’s “a little me-too, but the implementation is straightforward and relatively intuitive.”

Napier is looking for future growth: “The company’s agility and responsiveness are strengths: it has a customer request page where customers can make suggestions for future developments, vote on other customer suggestions and see which features Clarity is working on. If the company continues to work on the product features and increases its visibility, it could begin to attract a larger customer following.”

17. Voices.com
www.voices.com

Online voice-over talent agency

Shende categorized Voices.com as “voice agency and casting 2.0. Well executed,” and Trgovac said the site is “a good niche social network.” Overall, though, the judges would like to see more aggressive use of Web 2.0 tools.

18. Taglocity
www.taglocity.com

Enterprise e-mail management and knowledge sharing

By working to manage the flood of e-mail, Taglocity “targets a real problem using innovative solutions,” Geist said. According to Napier, “a solution like Taglocity, that combines both e-mail management with collaboration and knowledge-sharing tools like micro-messaging, enables knowledge workers to capture, organize and share information from within Outlook without having to jump to or learn a different platform or application.” O’Connor Clarke concurred. “Taglocity addresses the problem right inside the knowledge worker’s main desktop environment: Outlook. It requires only small changes to existing behaviour to show immediate productivity benefits. Excellent stuff.”

19. PollStream
www.pollstream.com

Interactive-engagement and community-building solutions

PollStream offers an “interesting niche and solution to collaborative business communications” (Shende) and is a “very solid entry with a clear vision of target market and strategy” (Geist). According to Napier, “one of PollStream’s strengths is the attention it pays to customer project implementations to ensure its solutions deliver ROI in the long run.”

20. Pixton
www.pixton.com

A site where people create, publish, share and remix comics

Geist enjoyed seeing something “new and creative” and Shende said Pixton “outputs creativity, collaboration, crowdsourcing and community all in an innovative new spin on an old, previously non-democratic medium.” The judges hope Pixton can monetize the service. “If the company can continue to attract classrooms willing to try the solution, and highlight the value delivered to entice institutions to pay for the subscription, the company could turn a fun comic-strip tool into something that’s really adding value and providing a revenue stream,” Napier said.

Backbone Magazine
Aug/Sept 2009

Friday, July 31, 2009

Visitors use many search words to find MITCH TV


Since adding analytics to MITCH TV in 2006, the experience of tracking and drilling into the who, what, how and why of visitors to my BLOG has been very interesting.

Over the next few weeks I'll be sharing some of this data with readers.

Here are the Google Search Words that brought visitors to MITCH TV recently:

steven and chris furniture
mitch drew
bbdo detroit chrysler
am 730 news chopper
jennifer thomson
backwards golf shot
burger king advertising spending
omnicom bbdo
purchasing tv advertising in canada
mitch drew bc television
bring back the fifites
channel mandarin
jay janower
malcolm gladwell plane crash
new tv 2012
vancouver auto liquidation center open
outliers chapter on plane crashes
ads rates for joy tv 10
westcoast tv show
mark madryga's birthday
gladwell outliers crash culture
can i order furniture on line from steven and chris?
small-market tv stations ottawa
bro jake fishing
nascar telecast
brij mohan edmonton
outliers plane
trevor linden
entourage hbo w hotel

Mitch Drew
mitchdrewmedia@gmail.com

Tuesday, July 28, 2009

HBO Lets 'Entourage' Fans Live It Up Like Vince and the Boys


Partners With Starwood Hotels' W South Beach to Offer Branded Bungalows

NEW YORK (AdAge.com) -- HBO may have gotten flak for peddling fake products and fake blogs to promote the second season of "True Blood." But it's making another of its hit shows very real for fans through a new partnership with Starwood Hotels.
Today the newly opened W Hotel in South Beach, Fla., will debut five "Entourage"-themed bungalows, the hotel's first branded suite created for a marketing partner. The bungalows are heavily inspired by the HBO comedy and come equipped with such amenities as a stainless-steel pool table, an outdoor barbecue and stove, a private plunge pool, and artwork from rock photographer Danny Clinch.

CLICK HERE for the entire article at AdAge.com

Monday, July 27, 2009

No True Winner in TV Upfront: Both Nets, Buyers Give Ground



Sellers 'Go Negative,' While Major Marketers Yield on Big Drops in CPMs

NEW YORK (AdAge.com) -- Welcome to the unhappiest upfront market in recent memory: No one involved seems to be walking away with exactly what they want.

Earlier this summer, marketers indicated they'd stay on the sidelines until they achieved significant double-digit declines in CPM rates (the cost of reaching 1,000 viewers). Instead, they're settling for givebacks in the range of 1% to 3% -- maybe a little more, according to media executives.

CLICK HERE for the article at AdAge.com

Friday, July 24, 2009

Catering TV Advertising Content to Online Campaigns

Interactive Video Ads Don't Have to Cost a Lot of Money

What's the secret to making online advertising scalable and sticky with the consumer? Is it about new formats, fresh content, or catering to a different viewing experience? The answer is all of the above, but most of all, it's about an increased level of interaction.

Agencies like VivaKi have been working steadily through a long-term project, "The Pool," to test new formats, both long and short, to gauge what resonates best with the consumer in achieving maximum stickiness.

Even online-video providers are getting in on the race to find a new ad format that works: CBS's TV.com unit, Hulu's ad selector, Tremor Media's vChoice and YouTube's "choose your own ad."

All of these new formats utilize the same basic concept of letting consumers select an ad they'd like to view, then serving a linear video ad just like TV. However, this concept doesn't guarantee that the viewer actually stuck around to watch the entire ad, because the viewer isn't directly clicking as a means of navigating through the advertisement. It's not about the format; it's about delivering a new type of experience.

CLICK HERE for the entire article from AdAge.com

Wednesday, July 22, 2009

Don Draper on Advertising


Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK.

You are OK.

Don Draper in Mad Men

Friday, July 17, 2009

Nike Stages a Takeover of Fuel TV for 6.0 Line

Dominating One Outlet Replaces Once-Powerful 'Roadblock' Strategy

NEW YORK (AdAge.com) -- To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.

Nike 6.0 athlete Nigel Sylvester talks with 'The Daily Habit' host Pat Parnell.
The promotional pact, signed as part of an upfront deal in the third quarter, comes out of a broader partnership between Nike and Fuel, said Peter Vesey, Fuel's VP-ad sales. Viewers of the channel want to see their favorite athletes perform, and while a sponsor may be providing some of the footage, he said, the maneuver represents "a natural extension in the way we program the network."

CLICK HERE for the entire article from AdAge.com

Thursday, July 16, 2009

5 Reasons Your Customer's Age Doesn't Matter


There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in the hopes that this bit of demographic information would help us reach the right people. In fact, this is one of the most time-honored traditions of marketing planning. It is also one of the dumbest. The thing about age is that it was always used as a proxy for interest. If you knew that someone was a male between the ages of 18-34, you could make a guess that they might like sports, or need deodorant, or drink beer.

The inherent problem with this model is that you are just guessing at relevance--but at the time this was the best you could do. Today, you can do better. Online, people are telling you what they are interested in. They are broadcasting their interests. Their activities are not a hidden black box, they are out in the open. So you don't have to guess that a 25-year-old male who is watching football might eat your pretzels--you can use social media and active listening to find the 41-year-old mom who has already told her friends those pretzels are her favorite food in the world.

Oh, and by the way, you can find the five friends she shared that with too.

CLICK HERE for the article from FASTCOMPANY

Wednesday, July 15, 2009

Tweet about TV at iTweeVee



CLICK HERE to iTweeVee

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Use the online car builder to specify the exact vehicle you want. Review and select from a complete list of available options.

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Scripted Comedy Central Series to Feature Live Commercials


'Michael & Michael' Stars to Plug Klondike, Dunkin' Donuts, Palm During Show

NEW YORK (AdAge.com) -- Collectively, comedians Michael Ian Black and Michael Showalter have written for and starred in enough canceled sketch shows for Comedy Central ("Stella," "Viva Variety") and sibling MTV ("The State") to know what keeps a show on the air these days. That's why advertisers will be playing a key role in the Michaels' latest Comedy Central venture, "Michael & Michael Have Issues," premiering July 15 at 10:30 p.m. ET.

CLICK HERE for the entire article at AdAge.com Madison and Vine

Tuesday, July 14, 2009

Age of the Celeb Spokesperson Comes to an End

Rash of High-Wattage Endorser Deaths Marks Close of Advertising Era

CHICAGO (AdAge.com) -- They don't make celebrity spokespeople like Michael Jackson, Farrah Fawcett and Ed McMahon anymore. In fact, they can't.

That trio, along with other recently departed product hawkers such as Karl Malden and Oscar G. Mayer, were woven into pop culture in a simpler and largely uncluttered media landscape. During the days when it was possible to sell 30 million copies of "Thriller" and 12 million copies of a pinup, those celebrity endorsers parlayed their popularity into selling products to the sorts of massive audiences that only events such as the Super Bowl and the Oscars generate today.

CLICK HERE for the entire article from AdAge.com

Friday, July 10, 2009

Mayor Bloomberg to Media Industry: We're Here to Help


NYC Plan Includes Funding Research, Retraining, Technology

NEW YORK (AdAge.com) -- Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing, TV and radio have wondered throughout this recession how much of their troubles they can blame on the cyclical downturn -- and how they can pin on big structural changes in the business.

CLICK HERE for the entire article at AdAge.com

Monday, July 06, 2009

Video Cameras in iPods: Bad News for YouTube?

More Mobile Uploads of Content Advertisers Don't Want to Buy

Within the first week of Apple's new iPhone 3GS being available, YouTube reported a 400% increase in mobile video uploads. Now TechCrunch reports a rumor that the next generation of iPods Touch and Nano will have video cameras. If so, the Google-owned site could soon be on the receiving end of a lot more one-the-go content.


This is bad news for Flip video cameras and their ilk. But it's also potentially bad news for YouTube and its bid to reach profitability. Here's why: YouTube users are already uploading 20 hours of video a minute to the service and, thanks to dead-simple, one-touch uploads on iPhones and iPods, that will quickly increase. Of course, these are precisely the videos that YouTube can't monetize and that advertisers don't want. As of this spring, YouTube had sold ads against only 9% of videos in the U.S.

Friday, July 03, 2009

Wednesday, July 01, 2009

Fans Make Jackson King of Record Sales


As expected, Michael Jackson had several of the best-selling albums in the country last week as fans rushed to stores and download services in the days after his death last Thursday.

Three titles by Mr. Jackson each had more than 100,000 sales in the United States in the week that ended Sunday: “Number Ones” sold 108,000, “The Essential Michael Jackson” sold 102,000 and “Thriller” — which was reissued last year in multiple commemorative versions — sold 101,000, according to preliminary sales data from Nielsen SoundScan that was reported by Billboard. (Mr. Jackson’s music is released by divisions of Sony Music Entertainment.)

By contrast, the top-selling new album was the Black Eyed Peas‘ “The E.N.D.” (Interscope), with 88,000 copies.

CLICK HERE for the New York Times article