'Leno' Needs More Kanye Media Moments to Keep Viewers Coming Back

NBC's Prime-time Talker Needs to Better Leverage Its Prominence on the Schedule

MINNEAPOLIS (AdAge.com) -- By now, Jay Leno must be used to being "Plan B." He wasn't NBC's original choice to take over "The Tonight Show." And based on the first three weeks of the new season -- which for the new "Jay Leno Show" plays like the tale of two seasons -- he seems to be a backup plan for many viewers as well.


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