Saturday, October 31, 2009
High-def TV luring Americans to NHL
`The future of hockey is with the 300 million who live here, not the 30 million who live in Canada.' Neal Pilson, former president of CBS Sports
High-definition television images are luring more American eyeballs to professional hockey and invigorating the NHL's prospects in the U.S., say leading sports industry experts.
"HDTV will have a greater impact on hockey than any other sport," says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. "You can follow the puck much easier (on HDTV broadcasts). The action is clearer. I think the television future of the NHL is bright."
The holy grail of professional sports – routine access to 115 million American television households– has long eluded the NHL despite efforts dating back to the infamous glowing puck of the 1990s.
While the NHL has built a national U.S. footprint that includes hockey-tepid cities across the sunbelt, major U.S. broadcast deals still haven't come.
CLICK HERE FOR THE ENTIRE ARTICLE FROM THE TORONTO STAR
Posted by MITCH TV at 5:17 PM