Monday, November 30, 2009

'Ambush marketers' fuel Olympic ad concerns

Marketing turf wars sparking debate over the rights of official Winter Games sponsors.

Stepping onto the turf of the official Olympics sponsor Panasonic Corp., Sony has wrapped transit vehicles in Vancouver and Toronto with ads for its Bravia television that play up Sony's financial support of speed skater Cindy Klassen. Yesterday, while two Coca-Cola promotional vehicles rolled through Churchill, Man., blaring the soft drink's newest jingle to all who came out for the Olympic torch relay, its rival was also at work.

CLICK HERE to read the article at The Globe and Mail

Marketers, Agencies Start to Consider More Ad Spending

Advertiser Optimism Report: All Media, Not Just Digital, Could Benefit

NEW YORK ( -- Whether the arrows on the chart indicating upward movement turn out to just be a slight bump off the bottom of the market or the start of a long and constant climb, marketers and agencies, according to Advertiser Perceptions' latest Advertiser Optimism Report for Fall 2009, are feeling more optimistic about increasing ad spending in all media. And yes, that even includes local newspapers and magazines.

The study, which surveyed more than 1,500 marketer and agency media decision makers between September and October of this year, found that, among these groups, overall optimism as it relates to ad spending over the next 12 months is improving. And, according to the study, it's not just the new flashy media like digital and mobile that the industry is amped about as more traditional outlets start to generate some, albeit slight, positive momentum.

CLICK HERE for the entire story from

Friday, November 27, 2009

MITCH TV keywords this month for " My Name is Ram"

It seems like a ton of people want to know who the announcer is on the new Dodge Ram TV commercials. It's the number one search item for MITCH TV this week. Here (in order) is what people are looking for:

Mitch Drew

KEYWORD SEARCHS (85% Google, 10% Yahoo and 5% Bing)

ram truck voice
voice of dodge's i am ram
who is the voice on the my name is ram tv ad
stan richards voice over dodge
stan richards on i am ram commercials
commercial ram truck narrator
new ram tv ad
voice tv ram commercial
my name is ram voice over
voiceover ram truck commercial
ram tank is full name of narrator
narrator i am ram comercial
who is i am ram voiceover
who does the i am ram truck commercial
new ram commercial narrator voice
my name is ram & my tank is full & narrator
stan richards dodge ram

CLICK HERE for the story

Jeep Takes over Times Square Digital Faces during T-Day Parade

Jeep will be taking over Times Square on Thanksgiving, featuring videos on the digital billboards on the NASDAQ and Reuters buildings.

Banners and videos will flaunt the new Jeep tagline, “i live. i ride. i am. Jeep,” according to the Digital Billboard Expo. The ads will run from 6am on Thanksgiving morning until 2am the next day.

The takeover is timed to coincide with the Macy’s Thanksgiving Day Parade, which is seen live by millions of people and watched on television by many millions more. The parade passes through Times Square.

The NBC broadcast of the parade has been pulling 20 million viewers annually since 1991, and has remained steady in recent years. Meanwhile, rival CBS’s parade broadcast has lost viewers over the same time period, falling to about 7 million viewers from 10 million, according to Nielsen, Daily Finance writes.

Jeep has also been focusing on New Yorkers with banners, stair wraps, posters, floor graphics and tunnel video ads (viewable from trains in Penn Station) in subway and train stations this month, MediaPost reports.

A TV campaign will also break on Thanksgiving Day, with spots airing on network and cable programming, including on CBS and NBC.

December issues of Entertainment Weekly and Sports Illustrated also contain Jeep ads.

Monday, November 16, 2009

Television Viewing Hits Record High, Averages Nearly 5 Hours/Day per Person

Published on November 10, 2009

U.S. television viewing has achieved an all-time high, with the average viewer watching four hours and 49 minutes a day, according to figures from Nielsen. That number includes DVR viewing.

TV viewing is up four minutes a day from last year, and up 20% from 10 years ago, Nielsen says.

American homes have more TV sets and more channels to choose from, as well as access to DVR technology, which has led to the increase in viewing hours, Reuters reports. The average household watched 8 hours and 21 minutes a day, also a record.


Hyundai Nabs 5 Super Bowl Slots; CBS Sells 80% of Big Game - MediaBuyerPlanner

Hyundai Nabs 5 Super Bowl Slots; CBS Sells 80% of Big Game - MediaBuyerPlanner

Saturday, November 14, 2009

Leno Loses NBC 1.8M 18-49s, Ad Prices Plunge

Published on November 09, 2009

NBC’s switch from scripted series to a nightly talk show with Jay Leno in the 10pm hour has lost the network 1.82 million, or 49%, of its 18-49 viewers.

And though rival networks CBS and ABC hoped to boost viewership during that hour, the two combined have gained just 83,000 viewers in the same demo: CBS has lost 162,000 in that age group for the 10pm hour, while ABC has added 245,000 for the hour, through Nov. 1, according to Nielsen (via Bloomberg). Fox, meanwhile, which doesn’t compete in the 10pm hour, has seen overall prime time ratings jump 17% from last year, and 19% in the 18-49 demo.

The rest of the audience NBC lost seems to have scattered to cable or, perhaps, the web. But even cable is seeing a stagnation of growth in the 10pm hour, with nightly viewing by 18-49s flat or down for four out of the five nights, according to the Cabletelevision Advertising Bureau.

Across all demos, NBC lost 2.4 million, or 30%, of its total viewers in the 10pm hour; CBS and ABC added 859,000 total viewers, or more than a third of the audience NBC lost. Leno now averages 2.25 million 18-49 viewers a night, down from 4.07 million in that hour last year.

Ad rates for the show range from $48,803 (Friday nights) to $65,678 (Tuesday nights) for a :30 spot, compared to as much as $146,679 for the same hour last year, according to AdAge. The lower end of the pricing spectrum is half of what CBS has been getting for rookie drama The Good Wife, and a quarter a :30 spot during Grey’s Anatomy, writes MSNBC.

Leno’s prime time experiment could also be hurting the rest of NBC’s schedule. Take, for example, Law & Order: SVU. The show, at 10pm, was a time slot winner. This season, it’s finishing last at 9pm. And whereas last year SVU commanded $146,679 for a :30 spot, this year it’s pulling an average of $101,632.

Still, GE CFO Keith Sherin said in October that Leno’s audience is exceeding expectations. And, because of the low cost of production for the show, NBC says it will be profitable even if it sinks to a 1.5 rating in 18-49s.

Wednesday, November 11, 2009

AquaCabana Magazine

Check out this new Magazine from Las Vegas. It's called Aqua Cabana and it's promoted as one of the worlds ONLY 100% waterproof magazines.

According to the web site, the magazine is printed on C-Stone Paper made out of "80% calcium carbonate (CaCOŠ·), with a small quantity (20%) of non-toxic resin (HDPE - high density polyethylene resistane)".

No more smudges on the pages when your suncreen hits it....and the new paper is TREE FREE!


Mitch Drew

Monday, November 09, 2009

Plenty of joy for Surrey TV station

What do you get out of the time you spend in front of your TV? Anything?

If you have to answer no, you may want to change the channel. In fact, it seems a lot of people around the Lower Mainland already have, and what they're turning to is Surrey-based Joytv 10.

"Our ratings went up 60 per cent over last year," said Bill Roberts, president and CEO of S-Vox, which owns Joytv.


Wednesday, November 04, 2009

New Ram Truck Spot to Air 190 Times Tonight

Diaz Unveils Work at Meeting Today, Sets Goal of 415,000 Unit Sales in 2015

By Jean Halliday
Published: November 04, 2009

DETROIT ( -- Chrysler Group is breaking a spot for its new Ram truck brand with an unusual saturation buy that will see the commercial run 190 times this evening alone in prime time across the major TV networks, particularly the World Series on Fox. The spot, titled "Manifesto," is the first from Richards Group, Dallas, and the voice-over sounds suspiciously like agency founder Stan Richards.

Fred Diaz, president-CEO of the automaker's newly formed Dodge Ram brand, unveiled the plan to attendees at a Chrysler meeting today, where it outlined its five-year plan. The ad's theme is "I am Ram," and it uses a montage of still photos as the narrator says things such as "I am fueled by optimism and a can-do spirit," and "I will not yield. I will not coast to a stop. My name is Ram. My tank is full."

Mr. Diaz said Ram will expand into commercial trucks, which will help the new brand boost unit sales to 415,000 by 2015, from some 280,000 next year.

Richards won the fourth-quarter work in a pitch against incumbent BBDO Detroit and others. The shop referred calls for comment on the commercial to the marketer.

Mr. Diaz said Ram will use more targeted communications in the future to reach multicultural buyers as well as small business owners and outdoor enthusiasts such as fisherman and working farmers.
~ ~ ~
Contributing: Rupal Parekh

Monday, November 02, 2009

Anne Murray tells all in the November issue of Zoomer Magazine, featuring cover photography by Bryan Adams

"Because I can still sing I think that's the time to stop, when you can
still do it."
Anne Murray, Zoomer Magazine, November 2009

TORONTO, Oct. 26 /CNW/ - In the November issue of Zoomer magazine - Canada's authority on everything important to the 45+ demographic - iconic songstress Anne Murray discusses her life, family and decision to retire from the music business after a remarkable 40-year career. Available on newsstands across Canada starting on October 26, Zoomer features cover photography of Murray by Canadian rock legend Bryan Adams.

In an interview by award-winning journalist David Livingstone, Murray exclusively tells Zoomer, "Because I can still sing I think that's the time to stop, when you can still do it. Otherwise you end up with people feeling sorry for you. There are many of my peers who are shadows of their former selves. I see it and think it's unfortunate."

Livingstone also discusses Murray's appeal and "enigmatic blend of candour and restraint," which legendary rock writer Lester Bangs ascribed to the "scientific application of that time-honoured and almost forgotten erotic technique - the holdout," in Creem magazine in 1973.

Murray appears in Zoomer upon the publication of her autobiography, All of Me, which hits bookstores on October 27 and is published by Knopf Canada. In the revealing book, the singer tells the story of her astonishing career - from her humble origins in the tragedy-plagued coal-mining town of Springhill, Nova Scotia, to her arrival on the world stage with her first gold record in 1970 and her subsequent string of top-selling hits. The book will be supported by a 14-city book tour, which will take Murray from Vancouver to Moncton, including an appearance at the International Festival of Authors in Toronto. Murray has enjoyed an unparalleled career selling 54 million records and putting more than 30 pop, 50 country and 40 adult contemporary songs on the Billboard charts. She has also earned four Grammy Awards, 24 Juno Awards, three American Music Awards, and three CMA Awards.

An excerpt from Murray's autobiography is available online at the Zoomer magazine website: CLICK HERE

For a full list of Anne Murray's book tour dates, CLICK HERE