Saturday, December 29, 2007

The Trump Blog to provide coverage of Celebrity Apprentice

If you are interested in Celebrity Apprentice on Global TV starting January 3rd, you may want to visit The Trump Blog for behind the scenes coverage and comments.


Mitch Drew
BECK Agencies

Wednesday, December 26, 2007

DirectBuy of BC launches radio sponsorship on CFUN

VANCOUVER - The DirectBuy locations in Victoria, Vancouver and Coquitlam began an new sponsorship program on CFUN Radio. The campaign involves sponsorship of Weather, Traffic and a regular afternoon update from the CTV Vancouver newsroom.

Banner ads for the DirectBuy BC web site are running on the CFUN web site.

The campaign is in support of the overall launch campaign for , the new micro-site for the DirectBuy locataions in BC.

For more information contact:

Mitch Drew
BECK Agencies
Agency of Record for DirectBuy BC
604-520-9866 bus

Saturday, December 22, 2007

BECK Agencies is IN THE GAME for the Holidays

CBC TV has a special line-up of holiday programming including the 'special' Thursday Night Hockey Night in Canada double header with the Montreal Canadians vs Tampa Bay followed by the division rival Vancouver Canucks vs Calgary Flames. BECK Agencies has placed three advertisers in the game. Commercials for BROCO Auto Glass, Harvey's Furniture and Wireless Wave will run during the two game broadcasts.

Fred Beck, CEO of BECK explains "Our agency sees the value of Vancouver Canucks hockey and we enjoy having our clients advertise in these big games". Beck adds "During the Christmas break, friends and families all over BC will be together enjoying the hockey broadcasts on CBC...there's nothing else on TV that delivers this type of captured audience".

BECK Agencies has placed a combination of 15sec and 30sec TV creative in the broadcast.


Mitch Drew
BECK Agencies
604-520-9866 tel

Wednesday, December 19, 2007

Nissan Takes the Local Route to the Super Bowl

Automaker to Make Spot Buys on Fox Network Affiliates to Push Murano
By Brian Steinberg

Published: December 18, 2007

NEW YORK ( -- Nissan Motor Co. is quietly mulling a large spot buy that would allow the automaker to run lots of local ads on various Fox TV stations and affiliates during the Super Bowl, according to people close to the situation.
Avoiding the hefty price tag

The strategy is obviously designed to avoid paying the hefty multimillion-dollar price tag associated with ads that run on network during the Super Bowl.


Saturday, December 15, 2007

The WORLD is clicking on BECKBC.COM

Since we started hosting our BLOG on, the amount of traffic has increased and it's interesting to see the different parts of Canada, US and the World that visitors are coming from.

Here's a map showing who stopped in at our site yesterday!

Wednesday, December 12, 2007

DirectBuy launches micro-site

The DirectBuy locations in Victoria, Vancouver, Coquitlam and Kelowna have launched a new online micro-site to better connect with their customers in BC.

The micro-site contains custom Canadian videos, customer endorsements and offers a direct sign-up form for the FREE open house at the nearest DirectBuy location.

An online campaign began this week and the site has implemented new custom tracking systems to provide click-thru and conversation data for each campaign.

BECK Agencies and DirectBuy have developed a series of newspaper banner ads supporting the 'Your Direct Connection..." positioning statement.

New 10sec and 15sec TV creative will launch on December 31st.

About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more. DirectBuy enables members to purchase most every product offering from more than 500 manufacturers and their authorized suppliers at over 140 showrooms across North America.

For more information contact:
Mitch Drew
BECK Agencies
Agency of Record for DirectBuy BC Locations
604-520-9866 bus

Coca-Cola Wants a Seat at the Super Bowl

Soda Giant Mulls Another Return to Game That's Served as Pepsi Showcase

NEW YORK ( -- The Super Bowl is known best as a gridiron contest between NFL greats. But it is fast emerging as a battleground between two of the marketing world's greatest rivals: Coke and Pepsi.


Sunday, December 09, 2007

Crosby vs Luongo - The Rumble at GM Place!

VANCOUVER - Another sellout crowd at GM Place and one of the largest TV audiences since the 2007 Playoffs was treated to an incredible night of hockey on Saturday night as the Vancouver Canucks hosted Sidney Crosby and the Pittsburgh Penguins.

BECK Agencies took a dominant position in the CBC Hockey Night in Canada broadcast and placed TV spots for a number of clients including BROCO Auto Glass, Wireless Wave and Harvey's Furniture & Appliances.

Fred Beck, BECK Agencies CEO explains "With the increasing amount of fragmentation in media today it's a real challenge to get our clients message in front of large audiences. We achieved this last night by placing commercials in the highest rated regular season game of the year".

This picture of Roberto Luongo stopping a penalty shot from Sidney Crosby says it all.

BECK Agencies will be placing select clients in Vancouver Canucks hockey games and CANUCKS TV specials in 2008.

For more information contact:
Mitch Drew
BECK Agencies
604-520-9866 bus

Tuesday, December 04, 2007

Thermador, American Express and Harvey's launch new TV in Canucks Game

Sidney Crosby visits Vancouver on Saturday and Harvey's Furniture & Appliances is in the game!

VANCOUVER- Vancouver Canucks fans enjoyed a great November and on December 8th, Sidney Crosby and the Pittsburgh Penguins visit the Vancouver Canucks at GM Place.

The game will be broadcast on Saturday Night's Hockey Night in Canada on CBC and HARVEY'S will launch their new TV campaign with partners THERMADOR and AMERICAN EXPRESS.

"HARVEY'S has been in business for over 80 years and as a brand we believe in aligning with other high profile partners like THERMADOR and AMERICAN EXPRESS" Eric Harvey, from HARVEY'S explains. "When we place our advertising with the highest profile sports brand in BC on CBC's Hockey Night in Canada...we see positive results in our store and that is our goal" he added.


For more information, contact:

Mitch Drew
BECK Agencies
604-520-9866 tel

Sunday, December 02, 2007

Ed's Linens sponsors 'Global 1' traffic reports

VANCOUVER - BECK Agencies is pleased to have placed Ed's Linens into a sponsorship of "Global 1" helicopter traffic reports seen on the Global AM News and Global Early News.

Fred Beck, CEO of BECK Agencies explains, "our agency is constantly looking for new and exciting ways to help our clients and the helicopter reports on Global TV combine high profile and great audience reach". Beck adds "and with the current snow conditions and high volumes of traffic...viewers are watching the news before they leave home to see what route to take".

BECK Agencies placed BROCO Auto Glass on AM 730 traffic report sponsorships in November and December in conjunction with a new 30sec radio campaign on ROCK 101, CFOX and CKNW.

For more information contact:

Mitch Drew
BECK Agencies
604-520-9866 tel