Wednesday, December 12, 2007

DirectBuy launches micro-site

The DirectBuy locations in Victoria, Vancouver, Coquitlam and Kelowna have launched a new online micro-site to better connect with their customers in BC.

The micro-site contains custom Canadian videos, customer endorsements and offers a direct sign-up form for the FREE open house at the nearest DirectBuy location.

An online campaign began this week and the site has implemented new custom tracking systems to provide click-thru and conversation data for each campaign.

BECK Agencies and DirectBuy have developed a series of newspaper banner ads supporting the 'Your Direct Connection..." positioning statement.

New 10sec and 15sec TV creative will launch on December 31st.

About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more. DirectBuy enables members to purchase most every product offering from more than 500 manufacturers and their authorized suppliers at over 140 showrooms across North America.

For more information contact:
Mitch Drew
BECK Agencies
Agency of Record for DirectBuy BC Locations
604-520-9866 bus

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