Wednesday, December 12, 2007
DirectBuy launches micro-site directbuybc.ca
The DirectBuy locations in Victoria, Vancouver, Coquitlam and Kelowna have launched a new online micro-site directbuybc.ca to better connect with their customers in BC.
The micro-site contains custom Canadian videos, customer endorsements and offers a direct sign-up form for the FREE open house at the nearest DirectBuy location.
An online campaign began this week and the site has implemented new custom tracking systems to provide click-thru and conversation data for each campaign.
BECK Agencies and DirectBuy have developed a series of newspaper banner ads supporting the 'Your Direct Connection..." positioning statement.
New 10sec and 15sec TV creative will launch on December 31st.
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more. DirectBuy enables members to purchase most every product offering from more than 500 manufacturers and their authorized suppliers at over 140 showrooms across North America.
For more information contact:
Agency of Record for DirectBuy BC Locations
Posted by MITCH TV at 3:37 PM