Saturday, December 22, 2007
BECK Agencies is IN THE GAME for the Holidays
CBC TV has a special line-up of holiday programming including the 'special' Thursday Night Hockey Night in Canada double header with the Montreal Canadians vs Tampa Bay followed by the division rival Vancouver Canucks vs Calgary Flames. BECK Agencies has placed three advertisers in the game. Commercials for BROCO Auto Glass, Harvey's Furniture and Wireless Wave will run during the two game broadcasts.
Fred Beck, CEO of BECK explains "Our agency sees the value of Vancouver Canucks hockey and we enjoy having our clients advertise in these big games". Beck adds "During the Christmas break, friends and families all over BC will be together enjoying the hockey broadcasts on CBC...there's nothing else on TV that delivers this type of captured audience".
BECK Agencies has placed a combination of 15sec and 30sec TV creative in the broadcast.
Posted by MITCH TV at 9:04 PM