Friday, July 31, 2009

Visitors use many search words to find MITCH TV

Since adding analytics to MITCH TV in 2006, the experience of tracking and drilling into the who, what, how and why of visitors to my BLOG has been very interesting.

Over the next few weeks I'll be sharing some of this data with readers.

Here are the Google Search Words that brought visitors to MITCH TV recently:

steven and chris furniture
mitch drew
bbdo detroit chrysler
am 730 news chopper
jennifer thomson
backwards golf shot
burger king advertising spending
omnicom bbdo
purchasing tv advertising in canada
mitch drew bc television
bring back the fifites
channel mandarin
jay janower
malcolm gladwell plane crash
new tv 2012
vancouver auto liquidation center open
outliers chapter on plane crashes
ads rates for joy tv 10
westcoast tv show
mark madryga's birthday
gladwell outliers crash culture
can i order furniture on line from steven and chris?
small-market tv stations ottawa
bro jake fishing
nascar telecast
brij mohan edmonton
outliers plane
trevor linden
entourage hbo w hotel

Mitch Drew

Tuesday, July 28, 2009

HBO Lets 'Entourage' Fans Live It Up Like Vince and the Boys

Partners With Starwood Hotels' W South Beach to Offer Branded Bungalows

NEW YORK ( -- HBO may have gotten flak for peddling fake products and fake blogs to promote the second season of "True Blood." But it's making another of its hit shows very real for fans through a new partnership with Starwood Hotels.
Today the newly opened W Hotel in South Beach, Fla., will debut five "Entourage"-themed bungalows, the hotel's first branded suite created for a marketing partner. The bungalows are heavily inspired by the HBO comedy and come equipped with such amenities as a stainless-steel pool table, an outdoor barbecue and stove, a private plunge pool, and artwork from rock photographer Danny Clinch.

CLICK HERE for the entire article at

Monday, July 27, 2009

No True Winner in TV Upfront: Both Nets, Buyers Give Ground

Sellers 'Go Negative,' While Major Marketers Yield on Big Drops in CPMs

NEW YORK ( -- Welcome to the unhappiest upfront market in recent memory: No one involved seems to be walking away with exactly what they want.

Earlier this summer, marketers indicated they'd stay on the sidelines until they achieved significant double-digit declines in CPM rates (the cost of reaching 1,000 viewers). Instead, they're settling for givebacks in the range of 1% to 3% -- maybe a little more, according to media executives.

CLICK HERE for the article at

Friday, July 24, 2009

Catering TV Advertising Content to Online Campaigns

Interactive Video Ads Don't Have to Cost a Lot of Money

What's the secret to making online advertising scalable and sticky with the consumer? Is it about new formats, fresh content, or catering to a different viewing experience? The answer is all of the above, but most of all, it's about an increased level of interaction.

Agencies like VivaKi have been working steadily through a long-term project, "The Pool," to test new formats, both long and short, to gauge what resonates best with the consumer in achieving maximum stickiness.

Even online-video providers are getting in on the race to find a new ad format that works: CBS's unit, Hulu's ad selector, Tremor Media's vChoice and YouTube's "choose your own ad."

All of these new formats utilize the same basic concept of letting consumers select an ad they'd like to view, then serving a linear video ad just like TV. However, this concept doesn't guarantee that the viewer actually stuck around to watch the entire ad, because the viewer isn't directly clicking as a means of navigating through the advertisement. It's not about the format; it's about delivering a new type of experience.

CLICK HERE for the entire article from

Wednesday, July 22, 2009

Don Draper on Advertising

Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK.

You are OK.

Don Draper in Mad Men

Friday, July 17, 2009

Nike Stages a Takeover of Fuel TV for 6.0 Line

Dominating One Outlet Replaces Once-Powerful 'Roadblock' Strategy

NEW YORK ( -- To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.

Nike 6.0 athlete Nigel Sylvester talks with 'The Daily Habit' host Pat Parnell.
The promotional pact, signed as part of an upfront deal in the third quarter, comes out of a broader partnership between Nike and Fuel, said Peter Vesey, Fuel's VP-ad sales. Viewers of the channel want to see their favorite athletes perform, and while a sponsor may be providing some of the footage, he said, the maneuver represents "a natural extension in the way we program the network."

CLICK HERE for the entire article from

Thursday, July 16, 2009

5 Reasons Your Customer's Age Doesn't Matter

There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in the hopes that this bit of demographic information would help us reach the right people. In fact, this is one of the most time-honored traditions of marketing planning. It is also one of the dumbest. The thing about age is that it was always used as a proxy for interest. If you knew that someone was a male between the ages of 18-34, you could make a guess that they might like sports, or need deodorant, or drink beer.

The inherent problem with this model is that you are just guessing at relevance--but at the time this was the best you could do. Today, you can do better. Online, people are telling you what they are interested in. They are broadcasting their interests. Their activities are not a hidden black box, they are out in the open. So you don't have to guess that a 25-year-old male who is watching football might eat your pretzels--you can use social media and active listening to find the 41-year-old mom who has already told her friends those pretzels are her favorite food in the world.

Oh, and by the way, you can find the five friends she shared that with too.

CLICK HERE for the article from FASTCOMPANY

Wednesday, July 15, 2009

Tweet about TV at iTweeVee

CLICK HERE to iTweeVee

A new way to buy a NEW CAR

Web site offers a new way for consumers to buy a NEW CAR

Here's how the site works:

Use the online car builder to specify the exact vehicle you want. Review and select from a complete list of available options.

The service is $195 and payable online by VISA, Mastercard or American Express. Once they receive your order, during normal business hours, a representative will call you within 30 minutes to confirm your specifications, finance or lease options and ideal delivery date.

CLICK HERE and start shopping for your new car today!

Scripted Comedy Central Series to Feature Live Commercials

'Michael & Michael' Stars to Plug Klondike, Dunkin' Donuts, Palm During Show

NEW YORK ( -- Collectively, comedians Michael Ian Black and Michael Showalter have written for and starred in enough canceled sketch shows for Comedy Central ("Stella," "Viva Variety") and sibling MTV ("The State") to know what keeps a show on the air these days. That's why advertisers will be playing a key role in the Michaels' latest Comedy Central venture, "Michael & Michael Have Issues," premiering July 15 at 10:30 p.m. ET.

CLICK HERE for the entire article at Madison and Vine

Tuesday, July 14, 2009

Age of the Celeb Spokesperson Comes to an End

Rash of High-Wattage Endorser Deaths Marks Close of Advertising Era

CHICAGO ( -- They don't make celebrity spokespeople like Michael Jackson, Farrah Fawcett and Ed McMahon anymore. In fact, they can't.

That trio, along with other recently departed product hawkers such as Karl Malden and Oscar G. Mayer, were woven into pop culture in a simpler and largely uncluttered media landscape. During the days when it was possible to sell 30 million copies of "Thriller" and 12 million copies of a pinup, those celebrity endorsers parlayed their popularity into selling products to the sorts of massive audiences that only events such as the Super Bowl and the Oscars generate today.

CLICK HERE for the entire article from

Friday, July 10, 2009

Mayor Bloomberg to Media Industry: We're Here to Help

NYC Plan Includes Funding Research, Retraining, Technology

NEW YORK ( -- Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing, TV and radio have wondered throughout this recession how much of their troubles they can blame on the cyclical downturn -- and how they can pin on big structural changes in the business.

CLICK HERE for the entire article at

Monday, July 06, 2009

Video Cameras in iPods: Bad News for YouTube?

More Mobile Uploads of Content Advertisers Don't Want to Buy

Within the first week of Apple's new iPhone 3GS being available, YouTube reported a 400% increase in mobile video uploads. Now TechCrunch reports a rumor that the next generation of iPods Touch and Nano will have video cameras. If so, the Google-owned site could soon be on the receiving end of a lot more one-the-go content.

This is bad news for Flip video cameras and their ilk. But it's also potentially bad news for YouTube and its bid to reach profitability. Here's why: YouTube users are already uploading 20 hours of video a minute to the service and, thanks to dead-simple, one-touch uploads on iPhones and iPods, that will quickly increase. Of course, these are precisely the videos that YouTube can't monetize and that advertisers don't want. As of this spring, YouTube had sold ads against only 9% of videos in the U.S.

Friday, July 03, 2009

Wednesday, July 01, 2009

Fans Make Jackson King of Record Sales

As expected, Michael Jackson had several of the best-selling albums in the country last week as fans rushed to stores and download services in the days after his death last Thursday.

Three titles by Mr. Jackson each had more than 100,000 sales in the United States in the week that ended Sunday: “Number Ones” sold 108,000, “The Essential Michael Jackson” sold 102,000 and “Thriller” — which was reissued last year in multiple commemorative versions — sold 101,000, according to preliminary sales data from Nielsen SoundScan that was reported by Billboard. (Mr. Jackson’s music is released by divisions of Sony Music Entertainment.)

By contrast, the top-selling new album was the Black Eyed Peas‘ “The E.N.D.” (Interscope), with 88,000 copies.

CLICK HERE for the New York Times article