Tuesday, July 14, 2009

Age of the Celeb Spokesperson Comes to an End

Rash of High-Wattage Endorser Deaths Marks Close of Advertising Era

CHICAGO (AdAge.com) -- They don't make celebrity spokespeople like Michael Jackson, Farrah Fawcett and Ed McMahon anymore. In fact, they can't.

That trio, along with other recently departed product hawkers such as Karl Malden and Oscar G. Mayer, were woven into pop culture in a simpler and largely uncluttered media landscape. During the days when it was possible to sell 30 million copies of "Thriller" and 12 million copies of a pinup, those celebrity endorsers parlayed their popularity into selling products to the sorts of massive audiences that only events such as the Super Bowl and the Oscars generate today.

CLICK HERE for the entire article from AdAge.com

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