Partners With Starwood Hotels' W South Beach to Offer Branded Bungalows
NEW YORK (AdAge.com) -- HBO may have gotten flak for peddling fake products and fake blogs to promote the second season of "True Blood." But it's making another of its hit shows very real for fans through a new partnership with Starwood Hotels.
Today the newly opened W Hotel in South Beach, Fla., will debut five "Entourage"-themed bungalows, the hotel's first branded suite created for a marketing partner. The bungalows are heavily inspired by the HBO comedy and come equipped with such amenities as a stainless-steel pool table, an outdoor barbecue and stove, a private plunge pool, and artwork from rock photographer Danny Clinch.
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