Saturday, October 31, 2009

High-def TV luring Americans to NHL

`The future of hockey is with the 300 million who live here, not the 30 million who live in Canada.' Neal Pilson, former president of CBS Sports

High-definition television images are luring more American eyeballs to professional hockey and invigorating the NHL's prospects in the U.S., say leading sports industry experts.

"HDTV will have a greater impact on hockey than any other sport," says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. "You can follow the puck much easier (on HDTV broadcasts). The action is clearer. I think the television future of the NHL is bright."

The holy grail of professional sports – routine access to 115 million American television households– has long eluded the NHL despite efforts dating back to the infamous glowing puck of the 1990s.

While the NHL has built a national U.S. footprint that includes hockey-tepid cities across the sunbelt, major U.S. broadcast deals still haven't come.


Thursday, October 29, 2009

The Zoomer Show is on this weekend!

TORONTO - Canada's only trade show focused on the Baby Boomer market starts this weekend in Toronto.

What is a Zoomer?

"The population bubble that was the youth market 30 years ago is today, the market I've defined as Zoomers. They were a dominant generation then ... they remain a dominant generation today. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and their communities".

Moses Znaimer


Wednesday, October 28, 2009

Cashing in on Upheaval

BC Business Sept. 2009

Innovators find opportunity when the game changes.

Whole industries are being turned upside down today, but disruptive change doesn’t happen overnight; systems are entrenched, and habits built up over years don’t crumble easily. Eventually, however, change does happen, and the successful entrepreneur will pounce on the opportunity.


Why buy TV commercial advertising?

Here's a great video from the Television Bureau of Advertising on why it's a great time for local business to use SPOT TV advertising.

For more information contact:

Mitch Drew
Joytv 10
604-575-4115 direct

Saturday, October 24, 2009

Harvey's Furniture launch new Frigidaire Gallery TV spots in Canucks Hockey

VANCOUVER - Harvey's Furniture & Appliances will be launching new TV creative today during the 4:00pm CBC Hockey Night in Canada broadcast of the Vancouver Canucks vs Toronto Maple Leafs game from GM Place.

Harvey's Furniture is a long term Vancouver Canucks advertiser and benefit from participating in high profile games including pre-season Canucks TV on Rogers Sportsnet, Hockey Night in Canada and the Stanley Cup Playoffs on CBC in 2007 and 2009.

"We enjoy advertising our high end brands in high end TV events like Hockey Night in Canada" said Eric Harvey. "We have a long-term reputation in BC of providing quality appliances and furniture at extremely competitive prices...and delivering this message during high profile Canucks games is consistent with our overall marketing strategy" Harvey added.

The Leafs/Canucks rivalry is well documented...and when these teams play, the regional and national audiences rank in the highest viewing level for a regular season game. Last years Toronto/Vancouver game on CBC delivered a national audience of close to 2 million viewers.

CLICK HERE to visit Harvey's Furniture & Appliances

CLICK HERE to visit Frigidaire Gallery

For more information contact:
Dick Drew
Drew Marketing & Productions Ltd.
Vancouver, BC

Sunday, October 18, 2009

TV Advertising rates to increase in 2010.

As the economy rebounds, TV advertising rates are set to go up in 2010.

VANCOUVER - One doesn't need to look very far to hear about the impact the economic downturn has had on advertising and marketing budgets in North America. With marketing budgets being the first to be 'raided' in a downturn, rates for advertising are low, availability is high and advertisers have been writing their own deal over the last year.

It looks like things are going to be changing in 2010 as rates are starting to rise for broadcast and cable TV advertising. With TV viewing at an all time HIGH (most Americans spend more time watching TV than sleeping) and almost all broadcast companies needing to play a little financial catch-up, rates are surely to rise as the demand for advertising increases.

Long term contracts, sponsorships and bookings into the Fall of 2010 could be a way for advertisers to 'hedge' the increase in rates and it might be a really good time to re-examine your media budget.

CLICK HERE for an article from Western Australia today

For more information contact:

Mitch Drew

Friday, October 09, 2009

Nancy Grace battles Jon Gosselin on The Insider

via The Insider

The Insider airs in Vancouver Monday - Saturday on Joytv 10.

For more information contact:
Mitch Drew
Joytv 10
604-575-4115 direct

'Leno' Needs More Kanye Media Moments to Keep Viewers Coming Back

NBC's Prime-time Talker Needs to Better Leverage Its Prominence on the Schedule

MINNEAPOLIS ( -- By now, Jay Leno must be used to being "Plan B." He wasn't NBC's original choice to take over "The Tonight Show." And based on the first three weeks of the new season -- which for the new "Jay Leno Show" plays like the tale of two seasons -- he seems to be a backup plan for many viewers as well.


Saturday, October 03, 2009

Joytv 10 offers a Retail Sales Stimulus Plan for the 2009 shopping season

Local TV station launches a retail focused stimulus plan to help retailers advertising the Fall, Christmas and Boxing Week

VANCOUVER - With signs showing the 2009 retail season this fall will be much stronger, the local sales department at Joytv 10 Vancouver has launched their own 'Sales Stimulus' plan.

"We wanted to create a plan that included production of a quality commercial and inclusion in top US Simulcast Programs like 20/20, 48 Hours and 60 Minutes...and we did" said Mitch Drew of the Joytv 10 Sales Department.

The advertising plan is designed to help local and non-traditional TV advertisers expose their products and services to a broad TV audience at an affordable price.

"Having two price points of $1,950 per week and $850 per week makes the package accessible to retailers with one location AND workable for retailers with multiple locations" said Drew.

The ten week plan covers a November pre-Christmas phase, a December Christmas Blitz and a Boxing Week schedule.

Drew adds "it's really all a retailer will need to do this shopping season to let the lower mainland know that they are in business and offer great products from Christmas and the Holiday Season".

Joytv 10 has been delivering value to local, regional and national advertisers since 2001 and continues to be a great way for new advertisers to experience the power of TV advertising.

For more information contact:

Mitch Drew
Joytv 10 Sales
604-575-4115 direct