TORONTO - Canada's only trade show focused on the Baby Boomer market starts this weekend in Toronto.
What is a Zoomer?
"The population bubble that was the youth market 30 years ago is today, the market I've defined as Zoomers. They were a dominant generation then ... they remain a dominant generation today. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and their communities".