Wednesday, February 25, 2009

Nielsen: TV Viewing Hits All-time High

The average American now watches more than 151 hours of TV a month - or about five hours a day - which marks an all-time high.

That number is up 3.6% from the 145 hours Americans watched in the same period last year, according to Nielsen’s Three Screen Report, writes the Los Angeles Times. Pushing that number higher are a number of factors: the economy has people staying home more rather than spending money for outside entertainment. People also own more TVs, with the average household having more TVs than people. It’s winter, so it’s darker and people are spending less time outdoors.

Tuesday, February 24, 2009

TV ratings are higher. TV ad rates are lower.

Why this might be the best time for you to look at TV advertising to grow your brand.

Mitch Drew

VANCOUVER – When I first starting selling TV advertising in 1992, one of the surest things to tell a potential advertisers was to BUY NOW as prices always went up. It was the nature of the ‘supply and demand’ rate structures of broadcast and if you wanted to buy TV for the Fall, you had better start buying in June. Things have certainly changed with the current economic downturn as media companies are crying about the coming year and how bad business is going to be. Large ad budgets are being adjusted and changing technologies are making TV advertising more affordable.

TV is certainly the most powerful advertising medium on the planet. Nothing comes close to the power of running moving pictures and audio on a 52 inch screen in High Definition in a persons living room. TV offers complete access to a consumers mind at a time when they are open to the images and sounds being presented to them. TV delivers a message to a captive audience in the privacy of their home and the reach and impact of TV continues to deliver the fastest and most efficient way of communicating.

Looking at last years Presidential Election, it’s easy to see that candidates fought the battle on TV screens in the living rooms and bedrooms of American voters. In Iowa alone, the candidates spent more than THREE TIMES the amount spent in 2004.

It’s estimated that the total amount of advertising money spent for the US election on TV was $3 Billion!

TV advertising works, just ask President Obama!

Why is the cost of TV advertising lower at this time?

TV advertising rates (unlike Newspaper) are controlled by two factors. First: the total audience rating or number of people who will see your ad. Second: the demand that a program has for advertisers or the number of advertisers who want to run commercials in the program. Often the more you get (audience) the more you pay and shows with larger audiences have higher demand so the price grows exponentially . In the current economy, the demand for TV advertising is LOWER and costs of TV spots are set by audience primarily, so the price curve is linear

Ratings for this years Superbowl, Grammy Awards and Oscars were the highest ever. More people are staying home to save money and are watching TV. Even DVD sales are off as consumers choose to watch more ad-supported “free” TV programs instead of buying or renting movies.

Can you can afford to advertise on TV now!

Absolutely! Now more than ever your business can ‘cut your own deal’ on TV advertising. Rates are flexible and production can often be provided at a lower rate to provide additional incentive. The TV ‘canvas’ is less crowded now and your TV ad will stand out. Most TV stations are providing BONUS time for FREE and your paid campaign will likely receive and equal amount of NO CHARGE time.

For more information on advertising on TV in Canada, contact:

Mitch Drew
604-575-4115 direct

Monday, February 23, 2009

Guess Which Medium Is as Effective as Ever: TV

Despite All That Ails the Toob, Marketers Can Still Reach the Audience They Are Looking for -- Even Web-Obsessed Youth

BATAVIA, Ohio ( -- The drumbeat of doom for TV advertising has sounded for more than a decade -- DVRs, channel surfing, fragmentation, clutter, the flight to digital media ... Jay Leno moving to prime time. Now the recession has even TV's most reliable moneybags of yore, such as Procter & Gamble and General Motors, yanking big wads of cash off the table.


Tuesday, February 17, 2009

Do you feel like your life is 'off the rails"?

It's easy to think that things may never get on track again!

by Mitch Drew

VANCOUVER - There is a saying that 'every cloud has a silver lining' and no matter what negative thing is happening to you at this time, there is something positive that could come out of it. In many ways negative things in our lives have a profound effect on how positive things develop in the future. A firing often leads to a better job or a broken relationship leads to meeting a more compatible partner.

I've experienced my fair share of business failures. Recently I left a comfortable job to work in an independent environment and things didn't work out as expected. The resulting feelings were of disappointment, frustration and failure. Things turned into a bit of a train wreck and when you look at your life as 'one big train wreck', it's hard to think that the pieces can be put back together again.

Just Keep Going!

The best advice is to just keep going, keep swinging and take what you have learned and leverage the mistakes into a plan that will ensure faster and greater success.

We've all heard how Babe Ruth held the records for strike outs at the same time he held the record for Home Runs!

Take a look at the train wrecks in your life, analyze what happened, learn from the mistakes and know that you are richer to have gone through a failure. With great failure comes great knowledge.

2009 is going to be a crazy year and many things that happen in your life will look like a train wreck. At the same time, these challenges will create an opportunity for us all to really get to know what we are capable of. Rise to the challenge get your train back on the track.

Mitch Drew

Wednesday, February 11, 2009

Cessna: It's OK to Have a Private Jet

Campaign From Aviation Company Aims to Justify the Expense in This Economy

By Beth Snyder Bulik

Published: February 11, 2009

YORK, Pa. ( -- A few months after lawmakers bashed hat-in-hand Detroit automakers for traveling to Washington via private plane, Cessna is making a bold case for corporate America to get back onboard.

Cessna's 'Rise' ad appeared in the Wall Street Journal today.

In a print-ad campaign begun today, Cessna challenges business leaders with this headline: "Timidity didn't get you this far. Why put it in your business plan now? In today's corporate world, pity the executive who blinks."


Sunday, February 01, 2009

NBC sells out Super Bowl ads for record $206M

TAMPA, Fla. – NBC said on the eve of Sunday's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.

The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.