Campaign From Aviation Company Aims to Justify the Expense in This Economy
By Beth Snyder Bulik
Published: February 11, 2009
YORK, Pa. (AdAge.com) -- A few months after lawmakers bashed hat-in-hand Detroit automakers for traveling to Washington via private plane, Cessna is making a bold case for corporate America to get back onboard.
Cessna's 'Rise' ad appeared in the Wall Street Journal today.
In a print-ad campaign begun today, Cessna challenges business leaders with this headline: "Timidity didn't get you this far. Why put it in your business plan now? In today's corporate world, pity the executive who blinks."
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