Wednesday, February 11, 2009
Cessna: It's OK to Have a Private Jet
Campaign From Aviation Company Aims to Justify the Expense in This Economy
By Beth Snyder Bulik
Published: February 11, 2009
YORK, Pa. (AdAge.com) -- A few months after lawmakers bashed hat-in-hand Detroit automakers for traveling to Washington via private plane, Cessna is making a bold case for corporate America to get back onboard.
Cessna's 'Rise' ad appeared in the Wall Street Journal today.
In a print-ad campaign begun today, Cessna challenges business leaders with this headline: "Timidity didn't get you this far. Why put it in your business plan now? In today's corporate world, pity the executive who blinks."
CLICK HERE FOR THE ENTIRE STORY AT ADAGE.COM
Posted by MITCH TV at 6:37 PM