Tuesday, October 22, 2013

Vancouver Canucks Virtual Signage for Cyclo Vac and Autoway.ca

Cyclo Vac and Autoway.ca are back in the game.

When the Vancouver Canucks took to the ice this year, two sponsors renewed their involvement with the team for the 2013 - 2014 season.

Mitch Drew from JACKSON MITCHELL ADVERTISING explains, "Taking a dominant sponsorship position in live Vancouver Canucks games is a way to really position our clients. Their brand is aligned with the number one sports franchise in BC and in most nights the number one rated program on TV".

Autoway.ca and Cyclo Vac Central Vacuum both appeared in a series of games on Rogers SPORTSNET Pacific in virtual signage, the signage that appears behind the net and on the glass and is only viewed by the TV audience.

"We have placed our clients in virtual signage since the technology was first introduced.  It's a great way to own the rink...and we get strong feedback from customers who see the signage and associate our brands with the Vancouver Canucks' Drew added.

In support of the virtual signage, both clients also air 15sec full sell TV commercials in Vancouver Canucks broadcasts on SN Pacific, SN Vancouver and CBC Hockey Night in Canada.

JMA also placed US online client 38DollarGlasses.com in virtual during the LA Kings playoff run this past spring.

Sunday, April 21, 2013

Drive your brand with NHL Playoff advertising.

GAME ON!  The NHL Playoffs are finally here.

For hockey fans in the US and Canada, the hockey season really starts with the NHL Playoffs.  This years shortened season has created some interesting match-ups and opened the door for a couple of teams that have not been in the playoffs for a few years.

JACKSON MITCHELL ADVERTISING specializes in placing TV commercials and other brand sponsorship including online and mobile in NHL content and this year we are pleased to be working with clients on both sides of the border.

If you are interested in aligning YOUR brand with NHL Playoff Hockey, please call:

Mitch Drew

Sunday, February 03, 2013

Firstar Apparel promotes JR34 online using ReachLocal

When FIRSTAR wants to promote the JR34 line of clothing for James Reimer, starting goalie for the Toronto Maple Leafs they turn to ReachLocal for a solution.

Here is what the ad looks like on the National Post web site.

For more information contact: Mitch Drew 778-235-0503

Tuesday, January 08, 2013