Friday, December 31, 2010

2011 NHL Winter Classic TV Promo

About The Show

Sunday, December 26, 2010

HBO 24/7 Penguins/Capitals: The Road To The NHL Winter Classic

On New Year’s Day 2011, two of the National Hockey League’s premier teams -- the Pittsburgh Penguins and the Washington Capitals -- will face off in the open air of Heinz Field in Pittsburgh for the 4th annual NHL Winter Classic. This once-a-year extravaganza brings stadium-sized audiences (and millions of TV viewers) into the fast-and-furious realm of pro hockey.

24/7 Penguins/Capitals: Road to the NHL Winter Classic will provide exclusive behind-the-scenes access, along with in-depth interviews of coaches, players and front-office personnel, as the Caps and Penguins battle through their December schedules, meeting twice in one week. Get the inside scoop on all the pre-game preparations -- as well as behind-the-scenes footage from the December 23rd regular-season preview between the two teams -- in this brand-new, four-part 24/7 exclusive!

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" It's great to see so much attention around this game..and around the sport of hockey..there is certainly a lot of excitement and we are happy to have 3 of our clients advertising in the telecast on CBC and CBC HD "

Mitch Drew

Saturday, December 25, 2010

2011 Winter Classic " first look " at the opening video intro

JACKSON MITCHELL ADVERTISING is please to have three clients sponsoring the Live TV broadcast on CBC and CBC HD.

"Cyclo Vac will be airing new custom creative produced specifically for hockey, Harvey's Appliances will be airing new GE Monogram and Kuppersbusch commercials and will air creative promoting their car-buying web site and new showroom location" said Mitch Drew from JMA.

Drew said, "We look at this Winter Classic as a Premium NHL Event and the rivalry on and off the ice between Sidney Crosby and Alexander Ovechkin has already generated a real buzz around the game in the US and Canada"

He adds, "We expect the TV ratings on New Years Day to be strong and are pleased to have our clients aligned with one of the highest profile NHL Events of the year"

For more information contact:

Mitch Drew

Tuesday, December 14, 2010

Cyclo Vac scores big as Leafs visit Canucks on HNIC

VANCOUVER - When the Toronto Maple Leafs hit the ice against the Vancouver Canucks at Rogers Arena this Saturday at 4:00pm on CBC Hockey Night in Canada, they will be playing in one of the most watched regular season games of the season.

For the first time, Cyclo Vac will be appearing as a Canucks sponsor and will launch an English version of their new TV commercial. The 15sec commercial called 'Hockey' features excited hockey fans spilling popcorn as they celebrate a goal and easily clean up the mess using the Cyclo Vac Hide-a-Hose built in vacuum.

The media buy was planned and placed by Mitch Drew of JACKSON MITCHELL ADVERTISING and is part of an on-going TV strategy for the Cyclo Vac in Western Canada. "We introduced the new TV commercial with a News and Entertainment schedule earlier this year and are excited to begin their Canucks strategy during the biggest game of the year on CBC" Drew said. "Canucks hockey delivers a huge audience and showcasing Cyclo Vac on Hockey Night in Canada with some of the biggest brands in the country is exciting".

In addition, the agency has placed in the game. "Our media strategy is simple and straightforward...we like to deliver exceptional value to our agency clients and we know that when you advertise in live sport you get exceptional return on your advertising investment...not only is the viewing audience large, they are engaged, attentive and anchored to the content" Drew added.

Cyclo Vac and will each run 4 x 15's during the game broadcast starting at 4:00pm Pacific.

"The strategy for using 15sec commercials and running 4 occasions per client during the live broadcast results in our clients receiving the benefit of tremendous REACH and FREQUENCY all in a single live sport environment...something that is very difficult to achieve in one day, using other media" Drew said.

Watch for Cyclo Vac TV commercials in the New Year during Canucks games on Rogers Sportnet ONE.

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Book of Tens: Coolest Out-of-Home Ideas
Dec 14th, 2010

How's this for an inventive book promotion? To build buzz for his new book, Jay-Z teamed up with Microsoft's Bing for an ambitious global campaign that placed individual pages from "Decoded" in 400 different physical locations around the world. Fans could use Bing maps for clues to find each page, and should anyone unlock all 400 locations they'd be rewarded a Jay-Z Lifetime Pass guaranteeing them 2 tickets to any Jay-Z show anywhere in the world for the rest of their lives.

CLICK HERE for the rest of the list