Tuesday, December 14, 2010

Book of Tens: Coolest Out-of-Home Ideas

Dec 14th, 2010

How's this for an inventive book promotion? To build buzz for his new book, Jay-Z teamed up with Microsoft's Bing for an ambitious global campaign that placed individual pages from "Decoded" in 400 different physical locations around the world. Fans could use Bing maps for clues to find each page, and should anyone unlock all 400 locations they'd be rewarded a Jay-Z Lifetime Pass guaranteeing them 2 tickets to any Jay-Z show anywhere in the world for the rest of their lives.

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