Monday, December 10, 2012

Saturday, December 08, 2012

No Hockey No Holidays?

Canadian families will not make it through the Holidays without NHL Hockey!

Mitch Drew

CANADA - I'd like to bring attention to the fact that many Canadian families will not likely make it intact through the Holidays without the NHL and here are the reasons why.

Canadians like their beer so much that they named it after Canada and gave it citizenship :Molson Canadian.   
Beer + Hockey on TV = Holidays and having the entire extended family over to the house is much more tolerable with hockey on TV.  Sitting back on a Saturday Night with a 'cold one' watching reruns of the MASH with Uncle Frank is just not what we in the Great White North like to call a 'Sudbury Saturday Night". 

In Canada, every Saturday Night is the equivilant of SuperBowl Sunday and it's not going work if all we can watch on CBC is "Little House on the Prairie".

You will need to talk about something other than Hockey. 
This is going to be the deal breaker that sends a high percentage of Canadian families over the brink.  Without Hockey, we will be required to dig deeper and start interacting on a more emotional level. This is NOT a place that Canadians want to go and believe me, it's a lot better to have the primary topic of conversation centred around how much 'Luongo sucks in goal'.  It gives the entire room focus and the conversation structure.  We like that in Canada.

Men will be required to help out in the kitchen. 
There is a rule in Canada that when the game is on and your team is playing, you are allowed to be watching the game, full stop.  The house could be burning down and the kids can be screaming but if your team has 'pulled the goalie with .42 sec left in a 3-4 game' all bets are off.  This rule doesn't make the cut when you are watching a PVR version of 'The Bourne Legacy' or a 'Storage Wars Marathon'. 

I know in my home, the less people involved in cooking the better and more fights have broken out over how long the Turkey should cook or if we should use gravy mix or make it from scratch.

No Hockey fights will lead to more family fights.
Let's look at the average North American family and ask the question, should an entire family be locked up in the same home for a few days over the Holidays without any entertainment, topics of discussion or focus of attention? 

The results of having no National sport to watch on TV and no outlet for our 'Northern' aggression will mean Cousin Bob and Auntie Sue are going to be getting into it again about that 'thing' that happened 10 years ago and believe me, there is nothing like an all out Canadian hockey fight in your own living room.

In closing.
I would like to ask the NHL and NHLPA to add the clause 'family holiday dysfunction factor' to the CBA and find a way to get the teams back on the ice so my home and the thousands of homes across Canada can have a Happy Holiday season. 

A family that watches Hockey together, stays together.

Game On!

Monday, June 11, 2012

Social Media Command Centers

Social Media Command Centers - like a Mission Control for your brand.

Major brands are taking customer interaction through social media to the next level.  Last year Dell Computers opened up what may have been the first Social Media Command Center.  Gatorade and the NFL/Superbowl did the Red Cross.

Here is an edited video tour of Dell, Gatorade and the Superbowl Command Centers.  The video is about 4 minutes and well worth the time to view.

Mitch Drew

Tuesday, June 05, 2012

ROGERS TV Upfront 2012 at Rogers Arena

Mitch Drew with Vince Sara looking cool on SPORTSNET

Sunday, April 29, 2012

Go 2 Productions on SUN NEWS NETWORK

VANCOUER - Video production house Go 2 Productions has taken a unique approach to marketing their video production services by producing a 30sec demo 'reel' and airing it on national TV in HD.

The strategy was the result of a meeting with Ross Huget from Go 2 Productions who indicated that as the need for high quality online video grows, so does the number of people that are potential customers.

Mitch Drew from JMA suggested SUN NEWS NETWORK as a great place to share the 30sec demo reel on a national basis.  "we wanted to find a cost efficient way to get this great demo video on HD TV screens..and felt that SUN NEWS offered a solution with strong national coverage with content that business owners and managers are watching".

"Ross really sold me on the fact that potential customers need to see his great work...on TV in HD in order to appreciate the value"  Drew added.  "as more companies discover the need for high quality online and mobile video, Go 2 Productions is positioned as a dominant player and their work really speaks for's awesome".

Go 2 Productions "Everything We Do" 30 sec


For more information visit:

Mitch Drew

Sunday, April 22, 2012

Comox Bay Resort TV Campaign on OMNI TV

Comox Bay Resort runs new TV commercials in Mandarin on OMNI TV

In support on their multi-media campaign, Comox Bay Resort is airing a TV campaign on OMNI TV in BC to drive awareness to their web site and encourage Chinese real estate purchasers to visit the site and register for special 'VIP access' to the project.


The TV creative was done in-house by the OMNI TV production team. " Comox Bay Resort is targetting the Chinese market in the Lower Mainland and wanted to directly communicate the offer to this market....airing in the most watched local and national daily news cast that services the Mandarin speaking Chinese segment" said Mitch Drew of JACKSON MITCHELL ADVERTISING.

 "We really like working with the OMNI production team...and specifically producer Ben Lu as he has an absolute understanding of how to communicate to the Mandarin speaking audience" Drew added.

Call 778-235-0503

Thursday, February 09, 2012 creates new TV and online video will be airing new TV creative during the Toronto Maple Leafs @ Vancouver Canucks hockey telecast on CBC Hockey Night in Canada next week.

The commercials are part of a new creative strategy that introduces veteran broadcaster Kathy Kovacs as the spokesperson. The TV campaign drives viewers to a web site 'video tutorial' hosted by Kovacs to help visitors navigate the car buying web site.

"The virtual car buying experience is incredible and we've seen significant sales growth in 2011 as more car buyers move to online search" said Mitch Drew who created the commercials. " is simply the best and most efficient way to buy a car today....and the customers love the experience".

Here is a look at the 'Making of' the video at Strut Studios Vancouver.

Mitch Drew

Monday, February 06, 2012

Harvey's Kuppersbusch Warehouse Liquidation Sale

JACKSON MITCHELL ADVERTISING has created a series of 4 x 15sec commercials for the upcoming Kuppersbusch Warehouse Sale at Harvey's Furniture & Appliances.

Here is one of them.

The campaign starts Feb 13th on CTV and Canucks Hockey.

Mitch Drew

Tuesday, January 24, 2012

Comox Bay - Granville Island Showroom - Opening soon!

The Granville Island showroom and sales office will be opening soon. The team was setting up the office this week and here is a 'sneak peek' of what it will look like.

For more information visit:

or call

Sunday, January 01, 2012

Cyclo Vac runs new TV commercials in Winter Classic 2012

The new Cyclo Vac TV commercial will be airing during the broadcast of the 2012 NHL Winter Classic on Monday Jan 2nd

JACKSON MITCHELL ADVERTISING placed the media for Cyclo Vac. "The client is very proud of their brand and the new TV commercials show a Cyclo Vac vacuum being held the Stanley Cup" said Mitch Drew of JMA.

"This Winter Classic has been promoted heavily by the league, all the major sports networks including CBC, NBC and of course the 4 - part HBO 24/7 special" Drew added. "It's a major NHL event and our client is excited to be a part of it".

For more information contact:
Mitch Drew