Thursday, February 09, 2012
Autoway.ca creates new TV and online video
Autoway.ca will be airing new TV creative during the Toronto Maple Leafs @ Vancouver Canucks hockey telecast on CBC Hockey Night in Canada next week.
The commercials are part of a new creative strategy that introduces veteran broadcaster Kathy Kovacs as the Autoway.ca spokesperson. The TV campaign drives viewers to a web site 'video tutorial' hosted by Kovacs to help visitors navigate the Autoway.ca car buying web site.
"The Autoway.ca virtual car buying experience is incredible and we've seen significant sales growth in 2011 as more car buyers move to online search" said Mitch Drew who created the commercials. "Autoway.ca is simply the best and most efficient way to buy a car today....and the customers love the experience".
Here is a look at the 'Making of' the video at Strut Studios Vancouver.
JACKSON MICTHELL ADVERTISING
Posted by MITCH TV at 5:41 PM