Monday, January 28, 2008

80 Percent of Moms to Watch Super Bowl

A new survey shows that 80 percent of moms plan to watch the Super Bowl, with 60 percent tuning in simply for the ads - but most of those mothers don’t think the ads will be targeting them.

According to a new survey from the Marketing to Moms Coalition, 76 percent of those surveyed believe Super Bowl ads don’t target them, despite the fact that moms are responsible for the majority of the more than $2 trillion worth of purchases made in the country.

Perhaps because moms tend to buy the beer, set out the chips and plan the party, most moms (77 percent) think Super Bowl ads should be talking to them.

When asked what they wanted to see in an ad, moms responded:

Humor they can relate to (76 percent)

Ads that acknowledge their feats in multitasking every day (67 percent)

Families interacting together (62 percent)

As for Super Bowl ads and how they relate to children:

61 percent of moms will watch the Super Bowl with their children

54 percent say they are okay with the content of Super Bowl ads in terms of their children

44 percent of moms say the ads are not appropriate for kids



Mitch Drew
BECK Agencies

Sunday, January 27, 2008

Companies banking on Super Bowl ads

NEW YORK - The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.

For most of us, Super Bowl ads make fine entertainment. But for the advertisers who make and buy them, Sunday is white-knuckle time.


Tuesday, January 22, 2008

‘Giant’ Upset Earns Highest Rating for Championship in 12 Years

The NFC Conference championship game, in which the New York Giants upset the Green Bay Packers on Sunday night on Fox, earned a 31.7 overnight rating and a 46 share.

That’s the highest rating for a televised conference championship in 12 years, according to Nielsen Media Research (via Mediaweek).

The game earned a 30.3/44 during prime time, more than double the prime time average of the other three networks (13.8/20) combined.

The AFC championship, earlier in the day, averaged 27.4/48.

Monday, January 21, 2008

Image Optometry kicks off the Super Bowl with new radio spots

VANCOUVER - Image Optometry is the title sponsor for this years Super Bowl coverage on TEAM 1040 radio. 11 year CFL lineman and radio host Chris Burns is the voice of the new radio creative.

Image Optometry Radio Commercial #1

Image Optometry Radio Commercial #2

These commercials will be running in select LIVE reports from Arizona and during the Super Bowl game on Sunday February 3rd.


Mitch Drew
BECK Agencies
Agency of Record for Image Optometry

Friday, January 18, 2008

BROCO Glass launches recruitment campaign

VANCOUVER - BROCO Auto Glass has launched an aggressive radio, newsprint and online recruitment campaign. With the rapid growth of the automotive, residential and commercial divisions of the BROCO Glass Group, ongoing recruitment activities have been stepped up.

Interested parties are invited to visit the Careers section of for more information.

Radio commercials voiced by BROCO spokesperson Bro Jake will be running on the CORUS Vancouver group of radio stations.

Sunday, January 13, 2008

Advertisers Turning to TiVo-Proof Sporting Events

With prime time TV mostly in reruns due to the writers strike, advertisers are turning to sporting events - an area that has been seeing more advertiser action in recent months due to the rise of DVRs.

NOTE: BECK Agencies has a sports marketing strategy that can easily fit into your overall advertising plan. For more information, contact:

Mitch Drew
BECK Agencies

Global 1 Traffic to be sponsored by Harvey's Furniture & Appliances

VANCOUVER - Starting on Monday Jan 14th, Harvey's Furniture & Appliances will be sponsoring traffic reports on the Global Morning News and Global Early News.

The strategy is to reach out to viewers all over the Lower Mainland and BC with a re-introduction of the Harvey's brand. The store recently celebrated it's 80th anniversary and is still located in it's original location on Kinsgway.

In addition, the campaign will introduce the newly launched web site

For more information contact:

Mitch Drew
BECK Agencies
Agency of Record for Harvey's
604-520-9866 bus

Saturday, January 12, 2008

Image Optometry announces Title Sponsorship of Super Bowl Coverage

VANCOUVER - Image Optometry has announced Title Sponsorship of this years Super Bowl Coverage on TEAM 1040 Vancouver. For the eighth year in a row, Bob "Moj" Marjonowich, host of TEAM 1040's weekend football show is heading to the Super Bowl, broadcasting live from Arizona! It's a crazy week and the Moj will be giving Vancouver sports fans the inside edge into Super Bowl week!

"We are pleased to be the title sponsor of this exceptional coverage of what is considered the worlds largest single game event" Image Optometry's Dr. Alan Boyco said. "At Image we love sports and we enjoy advertising in high profile sporting events".

In addition to sponsorship, Image will be introducing the radio portion of their new advertising campaign. TV commercials will be launched during the Vancouver Canucks vs Dallas game on Hockey Night in Canada March 11th.

Fred Beck of BECK Agencies is excited about working with Image Optometry. "Alan and his team are great clients...they run a first class business and are receptive to our ideas and strategies" Beck adds, "our sports marketing division enjoys having a client that sees the power of aligning their brand with the NFL, CFL, NHL and WHL"


Established in 1992 by Dr. Alan R. Boyco, B.Sc., O.D. as a simple optometry practice Image Optometry has matured into a chain of optometry clinics. They currently operate twelve locations in British Columbia. The locations operate as independent optometric corporate franchises that are owned solely by Doctors of Optometry. The company is experiencing phenomenal growth and are well on thier way to accomplishing the objective of positioning Image Optometry as the largest total eye care provider in Western Canada.

Dr. Boyco continues to be the driving force behind Image Optometry. He has been the Team Optometrist for the Vancouver Canucks (NHL) the Vancouver Giants (WHL) and the BC Lions (CFL) since 1994.

He was also the team Optometrist for the Vancouver Grizzlies (NBA) while they were a Vancouver franchise from 1995 through 2000. During the 2006 World Junior Championships (IIHF) hosted in Vancouver he was the Event Optometrist.


For more information contact:

Mitch Drew
BECK Agencies
Agency of Record for Image Optometry
604-520-9866 bus