Mitch Drew - MITCH TV
JACKSON MITCHELL ADVERTISING
Sunday, January 27, 2008
Companies banking on Super Bowl ads
NEW YORK - The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.
For most of us, Super Bowl ads make fine entertainment. But for the advertisers who make and buy them, Sunday is white-knuckle time.
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