Monday, February 28, 2011

Cyclovac first to use Sportvision Virtual Billboard

When the Vancouver Canucks take to the ice at Rogers Arena to face the Columbus Blue Jackets, viewers at home watching the game on Rogers Sportsnet ONE will be seeing something that no-one in the arena will see. The Canucks will be adding "Virtual Billboards" to the broadcast using the same technology used in NFL Football and Major League Baseball to integrate advertisers.

CYCLO VAC Central Vacuum Systems has been airing TV commercials in Vancouver Canucks games this year and will augment their spot campaign with billboards during the first and second periods. These 'billboards' were placed by JACKSON MITCHELL ADVERTISING and Mitch Drew said they are thrilled to be one of the first advertisers in the first Canucks broadcast using this technology. "Having seen this technology in action in an NHL environmnet in Chicago and other US markets, we were eager to place Cyclo Vac in the Canucks TV broadcast" Drew said.

For more information on Cyclo Vac CLICK HERE

Friday, February 25, 2011

Why sports isn't just for fun

Sports fans don't just follow the fortunes of their favourite teams, they add to them, too.
Professional sports teams in Canada generate roughly $1.5 billion in revenue per year, according to a new report from the Conference Board of Canada. While that pales in comparison to the $170 billion or so generated by the manufacturing industry (Canada's biggest business sector), it's still proof that sports is more than just fun and games, according to Conference Board chief economist Glen Hodgson.

“This is a very big industry,” said Hodgson, who co-authored the report with Mario Lefebvre, director of the Conference Board's Centre for Municipal Studies. Roughly half of the $1.5 billion is generated by the six NHL teams based in Canada, including the Toronto Maple Leafs.

Click Here for the entire story in The Toronto

Monday, February 14, 2011 hit's the ice with Canucks Hockey on Sportsnet ONE has placed a number of commercials in live Vancouver Canucks hockey on the new digital HD Channel Rogers Sportsnet ONE's companion channel Rogers Sportsnet Vancouver Hockey. This dedicated digital channel is all about Canucks and delivers an HD feed to hockey fans around BC.

Mitch Drew placed the media "our client has been airing commercials in live Vancouver Canucks hockey on CBC, Canucks TV since 2006 and we are pleased to be working with Rogers new digital sports channel". Drew said "with the Canucks doing so well and with the loyalty and passion of the Canucks fan, our clients benefit from advertising to a large and engaged audience watching at home and in bars and restaraunts" will be airing commercials in tonights St. Louis game starting at 5:00pm Pacific.

"We have another client, Cyclovac Vacuum airing in tonights game with a custom hockey-themed TV commercial created by TVA Quebec and airing in French on RDS during Montreal Canadiens games" Drew added.

For more information contact: