As the economy rebounds, TV advertising rates are set to go up in 2010.
VANCOUVER - One doesn't need to look very far to hear about the impact the economic downturn has had on advertising and marketing budgets in North America. With marketing budgets being the first to be 'raided' in a downturn, rates for advertising are low, availability is high and advertisers have been writing their own deal over the last year.
It looks like things are going to be changing in 2010 as rates are starting to rise for broadcast and cable TV advertising. With TV viewing at an all time HIGH (most Americans spend more time watching TV than sleeping) and almost all broadcast companies needing to play a little financial catch-up, rates are surely to rise as the demand for advertising increases.
Long term contracts, sponsorships and bookings into the Fall of 2010 could be a way for advertisers to 'hedge' the increase in rates and it might be a really good time to re-examine your media budget.
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