Wednesday, December 19, 2007
Nissan Takes the Local Route to the Super Bowl
Automaker to Make Spot Buys on Fox Network Affiliates to Push Murano
By Brian Steinberg
Published: December 18, 2007
NEW YORK (AdAge.com) -- Nissan Motor Co. is quietly mulling a large spot buy that would allow the automaker to run lots of local ads on various Fox TV stations and affiliates during the Super Bowl, according to people close to the situation.
Avoiding the hefty price tag
The strategy is obviously designed to avoid paying the hefty multimillion-dollar price tag associated with ads that run on network during the Super Bowl.
READ THE ENTIRE STORY AT ADAGE.COM
Posted by MITCH TV at 1:25 PM