Monday, November 30, 2009

'Ambush marketers' fuel Olympic ad concerns

Marketing turf wars sparking debate over the rights of official Winter Games sponsors.

Stepping onto the turf of the official Olympics sponsor Panasonic Corp., Sony has wrapped transit vehicles in Vancouver and Toronto with ads for its Bravia television that play up Sony's financial support of speed skater Cindy Klassen. Yesterday, while two Coca-Cola promotional vehicles rolled through Churchill, Man., blaring the soft drink's newest jingle to all who came out for the Olympic torch relay, its rival was also at work.

CLICK HERE to read the article at The Globe and Mail

No comments:

Post a Comment