Monday, December 21, 2009

Pepsi not advertising in Super Bowl next year


MILWAUKEE — Pepsi will not advertise its drinks in next year's Super Bowl on CBS, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.

Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.
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Mitch Drew
mitchdrewmedia@gmail.com

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