Startup Auditude Allows Live Insertion of Spots in Online Ad Pods
NEW YORK (AdAge.com) -- Subscribers to Major League Baseball's online service MLB.tv are getting something different this season during games: as many as four times the ads.
Yahoo has a contract to sell ads on MLB.tv through the 2010 season; as of August, it started selling a lot more ads thanks to ad-serving technology from Auditude, which allows Yahoo to sell multiple ads within commercial breaks, just like TV.
That means a more-robust advertising revenue stream for the service, which costs $130a year for all regular season games (plus an additional $9.99 for iPhone access), and is distributed through Yahoo, MLB.com, web TV service Boxee and set-top maker Roku.
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