NBC's 'ChuckMeOut' Testing Whether Web Presence Can Build Audience in the Off Season
NEW YORK (AdAge.com) -- Is there a viable audience for a TV show even when that show is not on the air? NBC is testing the idea. Even though the start of the third season of "Chuck" is at least several months away, NBC has launched a new online presence for the program, ChuckMeOut.com, that is separate from a more traditional site already found at NBC.com.
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