April 24th
MediaBuyerPlanner.com
Newspapers that are considering remaining in existence by going online-only will be concerned to hear that the Seattle Post-Intelligencer has seen its unique users drop significantly since it ceased publishing a print edition.
The paper’s website, Seattlepi.com, was down 23% in unique users in March, compared to March 2008, to 1.4 million unique visitors. It also fell off the list of top 30 newspaper websites, writes Broadcasting & Cable.
The Seattle Post-Intelligencer’s competitor, the Seattle Times, acquired a significant number of readers in March, up 70% to 2.2 million uniques.
Meanwhile, most of the other papers in the list of top 30 websites experienced double-digit growth in March over the previous March. The New York Times was up 7% - though online revenue in the first quarter dipped 8%.
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