Another forecast has video ad spending on a strong growth trajectory this year, due in part to the increased availability of premium content and a continuing jump in
broadband penetration.
IPG’s Magna forecasts an increase of 32% in online video ad spending this year, with a compounded annual growth rate of 36% over the next three years, reports ClickZ. The forecast predicts that revenues from video advertising will jump from $531 million in 2008 to $699 million in 2009, with spending surpassing $1 billion by 2011. Growth will be fueled by traditional TV players.
The forecast is a revision downward from last summer’s prediction of 45% growth in online video ad spending for the year, notes the Wall Street Journal.
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