Saturday, July 16, 2011

Ground-breaking deal gives NBC rights to online NHL ad sales

Fresh off the biggest deal for U.S. television rights in its history, the National Hockey League has passed the puck on its digital advertising sales to its TV broadcast partner, NBC Universal.
The five-year deal announced on Monday means that the NBC Sports sales team will now sell ads for a channel it does not own – the NHL Network – as well as digital properties including the website and NHL mobile sites and apps.

CLICK HERE for the entire story from The Globe & Mail

Mitch Drew

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