Fresh off the biggest deal for U.S. television rights in its history, the National Hockey League has passed the puck on its digital advertising sales to its TV broadcast partner, NBC Universal.
The five-year deal announced on Monday means that the NBC Sports sales team will now sell ads for a channel it does not own – the NHL Network – as well as digital properties including the NHL.com website and NHL mobile sites and apps.
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Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com
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