Friday, October 07, 2011

Leafs first star of the game launches FIRSTAR line of clothing

Toronto Maple Leafs goalie James Reimer was the first star in the first regular season game last night shutting out the Montreal Canadians.

Vancouver based FIRSTAR apparel launched a new clothing line with the Toronto goalie and new commercials starring Reimer will begin airing in the Ontario market next week.


Reimer shakin' all over
Oct 7, 2011
While James Reimer was perfect in his 2011-12 season debut on Thursday, he could use a few lessons in marketing.

After blanking the Montreal Canadiens 2-0 at the Air Canada Centre, Reimer was told the victory would be good for sales of his line of sporting undergarments.

“I never thought about it that way,” he laughed. “But I guess the better I play, the better it is in that aspect.”

Over the summer, Reimer introduced his own line of underrudes and t-shirts specifically designed for athletes.

In an ironic twist, the company is called Firstar — the perfect name for a goalie who just happened to be the first star on this night.

CLICK HERE for the entire story at THE TORONTO SUN

Here is the new FIRSTAR James Reimer TV commercial

Mitch Drew

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