Monday, January 03, 2011

Sports Broadcasters ready to wage war in 2011

The story of 2011 should be the clash of titans. No, not Ovechkin versus Crosby or even Brady v. Brees. The biggest Canadian sports story in the coming year will be played off the fields and rinks as Rogers Communications and CTV/TSN size each other up in the wake of some unprecedented managerial shuffles in 2010. Can they co-exist – as they did for the 2010 Winter Olympics in Vancouver – or will we see the start of a war for rights and control of the next NHL, CFL and soccer World Cup TV rights packages?

CLICK HERE for the entire article at The Globe and Mail

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