Thursday, April 14, 2011
Autoway.ca joins the Vancouver Canucks for the 2011 Stanley Cup run
Autoway.ca get's in the game at Rogers Arena on Friday with new rink board ads.
With the excitement around the Vancouver Canucks 40th Season and this years run to the Stanley Cup Finals, Autoway.ca continues sponsorship of the team with placement of rink board banners during CBC Hockey Night in Canada broadcasts.
"Autoway.ca has been advertising in Hockey on CBC and Rogers Sportsnet since 2007 for one reason...increased profile for the web site and brand" said Mitch Drew of JACKSON MITCHELL ADVERTISING who placed the rink board ads.
"In the competitive world of online automotive sales, Autoway.ca has continued to grow and increase traffic to their site with a combination of search optimization and paid search, combined with the REACH of Vancouver Canucks hockey television advertising" Drew added.
The original Autoway.ca logo has been adjusted for better exposure on CBC TV. Custom creative was specifically produced for the Canucks rink board banners that increased the size of the URL and removed some of the smaller lettering and positioning.
"Now that all hockey games are broadcast in HD, the rink board signage jumps out at you and is crystal clear to the viewers watching on TV at home, restaurants and bars"
JACKSON MITCHELL ADVERTISING
Posted by MITCH TV at 8:30 AM