Friday, April 22, 2011

He shoots – and the advertisers score!

The Globe and Mail
It’s Stanley Cup season and that means millions of viewers are parked before their TV sets, fists clasped tight in anticipation and eyes riveted to one fateful spot: the goal.

For advertisers, that kind of engagement is priceless, and more companies are paying to get their brands behind the net, thanks to one bit of technology that is just starting to expand across the National Hockey League. Ad space is going beyond the boards, with virtual signs that project brands on to the glass for TV viewers, without blocking the view of spectators actually in the seats behind the goal.

CLICK HERE for the article at The Globe and Mail

If you would like YOUR BRAND in Vancouver Canucks games for the 2011-2012 regular season, call or email:

Mitch Drew
778-235-0503 cell

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