To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu.
The first ad, labeled “Syndrome,” was put together by JWT and begins airing this week, reports The New York Times.
In addition to standard :30 spots, the online giant will incorporate mentions of Bing into shows and online videos. One such effort, a lengthy “program-style commercial,” is scheduled to appear on Hulu at 8PM EST.
The hour-long web spot, produced in the style of a telethon, is aptly dubbed, “Bing-a-Thon.” Its cast includes Jason Sudeikis of Saturday Night Live, Olivia Munn of the G4 cable channel and comedian Fred Willard, writes MarketingVOX.
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