Wednesday, June 03, 2009

Del Monte CMO: Spend During Downturn -- or Else

Plus Seven Other Tips for Marketing in Recession

SAN FRANCISCO ( -- Spend on marketing, capital investment and innovation or risk losing your business within the next five years. That tough talk came from Del Monte Foods Co. Senior VP-CMO Bill Pearce at the Argyle Executive Forum's CMO Leadership Forum, where his keynote offered bold advice for navigating the titanic shifts that have resulted from the worst economic crisis since the Depression.

In an environment where the name of the game is to manage risks, he challenged marketers to take them and offered eight tips for marketing in the downturn.

CLICK HERE for the Seven Tips for Marketing in Recession

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