CHICAGO (AdAge.com) -- Turner Sports and Nascar, confronted with steep TV ratings declines for races this season, are looking to ratchet up engagement among their remaining viewers by enhancing a digital application intended to be viewed simultaneously with six upcoming broadcasts.
Turner's RaceBuddy will offer viewers additional camera angles and reporting customized for each of the underwriting marketers.
Sprint, Coke Zero, Burger King and the U.S. Army have enlisted to sponsor Turner's RaceBuddy, which will offer viewers additional camera angles and reporting customized for each of the underwriting marketers.
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