Monday, June 15, 2009

Price cuts not part of Lululemon's strategy in sales slump

Lululemon Athletica Inc. will not bow to the trend of downward pricing, despite predicting lower year-over-year sales momentum in the current quarter at stores open for more than a year.

While the Vancouver-based retailer of yoga and athletic wear and accessories began slowing its expansion when the recession took hold, the company will hold firm on prices for much of its core assortment of apparel, chief executive Christine Day said Thursday in the company's first-quarter conference call with analysts - and that includes its proprietary luon-fabric pants.

CLICK HERE for the entire article from The Financial Post

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