Thursday, May 27, 2010

CBC, National Post join forces as preferred partners in ad deal

Deal gives clients a deeper range of broadcast and print options

Jamie Sturgeon, Financial Post
Published: Thursday, May 27, 2010

TORONTO -- The CBC and the National Post are deepening their commercial relationship, announcing Thursday a new deal that will allow advertisers to use each media company's platforms.

Under the terms, the National Post will become the CBC's "preferred" print partner, while the Post will provide clients options for TV ads through the public broadcaster.

"I think it will drive revenue for both of us," said Paul Godfrey, president and chief executive of the National Post. "There will be CBC advertisers that want a print component, and there will be people that want exposure on the broadcast side."

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