Travelocity Boosts TV Buy 50% to Improve Online Search Results
More Roaming Gnome Spots Needed to Keep Brand Name Top of Mind
October 29, 2006
NEW YORK (AdAge.com) -- Want to sell more products online? Buy good old-fashioned TV.
That's the conclusion of Jeffrey Glueck, chief marketing officer for internet travel agency Travelocity, which is increasing its TV ad budget to encourage travelers who book online to search out its name rather than generic terms such as "discount travel" or "Hawaii vacation."