More Roaming Gnome Spots Needed to Keep Brand Name Top of Mind
October 29, 2006
NEW YORK (AdAge.com) -- Want to sell more products online? Buy good old-fashioned TV.
That's the conclusion of Jeffrey Glueck, chief marketing officer for internet travel agency Travelocity, which is increasing its TV ad budget to encourage travelers who book online to search out its name rather than generic terms such as "discount travel" or "Hawaii vacation."
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Apparently, Travelocity lost their Roaming Gnome. There’s a whole site where some reporter is supposedly looking for him and she got a hold of Travelocity’s casting tape for the role of the gnome. They’re asking for people to send in their own gnome audition tapes. Check it out at www.gnomewatch.com.
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