Tuesday, October 17, 2006

MTV Networks Announces Alliance With China's #1 Search Engine

Strategic Partnership Brings 15,000 Hours of MTVN Original Video & Licensed Music Content for Online Viewing or Download to UsersMTV Zone is the first-ever branded area on Baidu

BEIJING, Oct. 17 /PRNewswire/ -- MTV Networks (MTVN), owned by Viacom Inc. (NYSE: VIA, VIA.B), announced today a landmark content and advertising alliance with Baidu.com, Inc. (Nasdaq: BIDU), China's #1 search engine, at a press conference in Beijing. The new strategic partnership will give China's 123 million Internet users easy access to 15,000 hours of MTV and Nickelodeon original video content and music videos licensed by five top Chinese and Asian music companies for online viewing or download through www.baidu.com starting today. As part of the agreement, MTV will provide the first-ever branded area featured on Baidu - MTV Zone, which will include advertising at launch by Motorola and P&G. This deal extends MTVN China's digital media position, where MTV has 100% reach of the country's mobile subscribers through partnerships with China Mobile and China Unicom.


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