In just over a year, Carolla, 45, has used this same improvisational approach to lift podcasting from the realm of amateur audio and video blogging to an increasingly professional medium with real revenue potential. His daily talk show was an immediate hit -- more than 50 million downloads in its first year -- and was named iTunes's best audio podcast of 2009.
By aggregating a devoted audience and then experimenting with new ways of interacting with it, Carolla is both taking advantage of an opportunity and creating one. Analysts at eMarketer predict that U.S. podcast listenership will approach 38 million by 2013, more than double 2008's audience. Meanwhile, traditional media has mostly used podcasting to repurpose preexisting TV and radio content -- the same mistake newspapers and magazines made with the Web, opening the door to outsiders.
CLICK HERE for the article at Fast Company
No comments:
Post a Comment