Saturday, April 07, 2007
35 Percent of TV Watchers View Shows away from Home
More than a third of television viewers watch TV at a location away from their homes during a typical week - and those viewers are less likely to change channels during commercials than they are when they watch at home.
According to an away-from-home television viewing study, Arbitron also found that 64 percent of viewers ages 12 to 17 and 49 percent of viewers 18-24 watch TV away from home at least once a week.
This is a much higher number than previously shown in other studies and surveys, writes Mediaweek.
Sporting events, local news broadcasts and episodes of a TV series were all watched almost equally during out-of-home viewing.
Posted by MITCH TV at 8:18 AM