Monday, June 04, 2007
Pacific Angler launches summer radio with Fathers Day
WEATHER/TRAFFIC IS PRESENTED BY PACIFIC ANGLER. LOOKING FOR A GREAT FATHERS DAY GIFT? VISIT PACIFIC ANGLER AT 232 WEST BROADWAY OR ONLINE AT PACIFICANGLER.CA
VANCOUVER - Pacific Angler on West Broadway has launched an exciting summer advertising campaign on News 1130 and New Country JR FM.
"News 1130 has a great cumulative audience and many lower mainland commuters listen each day for traffic, weather and border reports" BECK Agencies President Mitch Drew said. "The 1130 audience is all about quality and the good things in life. Pacific Angler supplies the top name brands and highest quality of angling equipment...so we see a good fit with the station" Drew added.
The JR FM listener is twice as likely to fish and be an active outdoor person. The station was also selected for is large audience in the Fraser Valley. "JR FM has a large audience and an extremely loyal one" BECK Media Director Elsie Frawley said. "We wanted to reach a large group of rural fishing and outdoor consumers with JR FM...it's an extremely efficient buy and the audience likes to spend money on camping, boating etc.." she added.
Pacific Angler's Jason Tonelli holding up a BIG ONE!
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Posted by MITCH TV at 9:10 PM