Wednesday, November 07, 2007
Spanish-Language Ad Spend Increases 2.3 Percent in First Half
Spanish-language cable TV advertising was up 75 percent in the first six months of 2007, compared to the same period last year, thanks in part to the addition of Fox Sports en Espanol.
Without the new sports channel, the cable ad category would still be up 29 percent in Spanish-language spending, writes Mediaweek.
Total ad spending in Spanish-language media was up 2.3 percent, according to Nielsen Monitor-Plus.
The magazine segment saw ad revenue rise 14.3 percent to $72.7 million, due in part to the addition of ESPN Deportes.
Spanish-language broadcast networks were basically flat, while Hispanic spot TV was up 0.6 percent. Hispanic spot radio was up 1.2 percent.
Auto advertising was the top spender in Hispanic media, followed by wireless phone companies, fast food restaurants and department stores.
Posted by MITCH TV at 8:56 PM