Google Opens Doors to TV AdWords, Offers Monetary Incentive
Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
Ads placed using the service will appear on the Dish satellite TV network - the only TV service that will allow Google to put its tracking software on its set-top boxes, TechCrunch points out.
A competitor, titled Project Canoe, is being created collectively by the cable companies who “don’t want Google touching their set-top boxes,” according to the post from Erick Schonfeld.
Dish Network reaches 13 million households, MediaPost writes. Data available from the program includes average seconds tuned per impression and the number of people who watched the commercial from beginning to end.
To make its service more palatable, Google is offering up to $2,000 in costs for advertisers to create their own TV ads through its Ad Creation Marketplace. To get the discount, an advertiser must spend at least $2,000 a week on ads, for at least four straight weeks.