Tuesday, January 06, 2009

Front Page ‘NY Times’ Ad Runs for $75K to $100K

The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.

The New York Times began selling advertising below the fold on its front page, with the first ad - for CBS - appearing on Monday. Though the Times would not disclose what it charges for the space, the Post cites “several ad buyers who asked to remain unnamed.”

Advertisers wishing to purchase space on the front page must commit to buying the ad 26 times during the year.

As with many newspaper companies, the NY Times Co. is struggling financially. Ad revenue for the Times Media Group, which includes The New York Times and the International Herald Tribune, plummeted 21% in November.

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